REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
Emirates is aiming to redefine First Class sleep, blending hotel-style turndown rituals, sustainable luxury loungewear and premium onboard wellness to create a restorative, end-to-end experience in the sky for travellers.
Riyadh Air has partnered with deSter to launch a signature tableware collection, which aims to combine elegant design, multifunctionality and sustainability, delivering a seamless experience across all cabins.
In this video interview at APEX FTE Asia Expo 2025, Samson Arega Bekele, Group Vice President Customer Experience, shares how Ethiopian Airlines is innovating to enhance end-to-end CX, and much more.
Air France is enhancing its La Première service with new refined menus created by triple-Michelin-starred chef Anne-Sophie Pic, showcasing French gastronomic excellence in the airline’s most exclusive cabin.
Emirates’ retrofit programme has entered its next phase. Starting from August 2026, the airline will introduce a host of new onboard products, alongside a next-generation, fully immersive inflight entertainment system.
Brussels Airlines has announced its new Star Chef. From January 2026, Business Class passengers on long-haul flights will enjoy exclusive dishes created in collaboration with Chef Glenn Verhasselt and his team.
Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE EXPO Asia, 18-19 November 2026 – Uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
Korean Air is upgrading the inflight meal containers it has used for the past two decades with sustainable, plant-based alternatives, supporting efforts to reduce plastic use and contribute to global carbon-reduction.
Qantas has launched refreshed domestic inflight menus featuring nearly 70 new items, highlighting local producers and indigenous businesses, with rotating options to enhance variety for frequent flyers.
Southwest Airlines has debuted a new cabin design with RECARO seats, in-seat power, and extra legroom options, marking a major step in its onboard experience upgrades and premium offering rollout.
Cathay Pacific has announced that complimentary WiFi will be offered to Cathay Gold members travelling in all cabins from 15 November 2025, further elevating their inflight experience with a seamless, connected journey.
9 to 11 June 2026, Dublin, Ireland
A gathering of air transport’s digital and innovation leaders, creative designers and progressive minds who will inspire one another and reimagine travel together.
9 to 11 June 2026, Dublin, Ireland
Empowering the airline sector to profit from collaborative digital retailing opportunities at every step of the journey
08 - 10 Sep 2026, Dallas, Texas
Where the world's most progressive travel facilitators define tomorrow’s end-to-end passenger experience
18-19 November 2026, Singapore
Connecting vendors with airline and airport executives to transform tomorrow’s end-to-end passenger journey across Asia-Pacific
Southwest Airlines has debuted a new cabin design with RECARO seats, in-seat power, and extra legroom options, marking a major step in its onboard experience upgrades and premium offering rollout.
Cathay Pacific has announced that complimentary WiFi will be offered to Cathay Gold members travelling in all cabins from 15 November 2025, further elevating their inflight experience with a seamless, connected journey.
WestJet is investing in a consistent onboard customer experience with a new cabin interior and amenities that are designed to create a cohesive look and feel across the airline’s formerly economy-only aircraft.
SAS has reintroduced European Business Class, offering enhanced comfort, service, and lounge access as part of a wider premium push across its network. The aim is to deliver a seamless premium journey.
Lufthansa is marking its 100th anniversary with a bold investment in FOX – Future Onboard Experience – launching in spring 2026 to deliver more comfort, flexibility, and premium service in every class.
American Airlines is transforming its regional fleet with refreshed cabins, fast WiFi, and power at every seat – bringing a more comfortable, consistent, connected customer experience to short-haul flights.
As part of Air Canada’s commitment to elevating the onboard experience, the airline is introducing complimentary beer, wine, and exclusive Canadian-made snacks in Economy on all flights.
American Airlines is launching new limited-edition amenity kits for premium cabin customers on select international and transcontinental flights, as part of its ongoing commitment to an elevated travel journey.
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