Riyadh Air and Huawei are partnering to deliver seamless, data-driven and engaging travel experiences. The focus is on next-gen digital solutions in marketing, loyalty, cloud and AI to shape the future of travel.


Riyadh Air and Huawei are partnering to deliver seamless, data-driven and engaging travel experiences. The focus is on next-gen digital solutions in marketing, loyalty, cloud and AI to shape the future of travel.

In this video interview at APEX FTE Asia Expo 2025, Samson Arega Bekele, Group Vice President Customer Experience, shares how Ethiopian Airlines is innovating to enhance end-to-end CX, and much more.

In this video interview at APEX FTE Asia Expo 2025, Christoph Schulte, Head of B4B, shares what’s new on the product and technology side at DiscoverCars.com, the company’s B4B rather than B2B approach, and much more.

Ryanair and CarTrawler have entered into a new car rental partnership. Customers can enjoy exclusive rates, top-tier car rental options, and a fully integrated booking experience through Ryanair’s website and app.

United Airlines and Travelport have entered into a strategic relationship that represents a new model of collaboration between an airline and a multi-source content provider, enabling new capabilities and functionality.

In this video interview, following her participation at the recent APEX FTE Asia Expo, Ambar Franco, Vice President Customer Experience, shares how Star Alliance is laser-focused on customer experience.
Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE Expo Asia, 18-19 November 2026 – uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
Alphacomm is partnering with Avinor to offer travel eSIM directly through the airport operator’s website. The aim is to improve the travel experience with innovative, customer-centric connectivity solutions.

Miami International Airport has introduced U.S. CBP’s Enhanced Passenger Processing, which leverages SITA Smart Path technology to deliver faster and more secure arrivals for U.S. citizens, enhancing the traveller experience.

Delta Air Lines has launched a new, immersive digital platform, Delta Locals, which is designed to be the future of travel planning – where technology strengthens and meets human connection, with unique insights.

Emirates and OpenAI have entered into a strategic collaboration to advance AI adoption and innovation across the airline. The collaboration will entail enterprise-wide deployment of ChatGPT Enterprise.

Delta Air Lines has launched a new, immersive digital platform, Delta Locals, which is designed to be the future of travel planning – where technology strengthens and meets human connection, with unique insights.

Emirates and OpenAI have entered into a strategic collaboration to advance AI adoption and innovation across the airline. The collaboration will entail enterprise-wide deployment of ChatGPT Enterprise.

China Airlines and Immfly have strengthened their strategic partnership to digitise and elevate CX. The collaboration now extends to more than ten A330 aircraft that will feature Immfly’s advanced wireless IFE.

Hopper Technology Solutions has announced a new ancillary offering for airlines – ‘HTS Seat Upgrades’. The end-to-end platform allows airlines to monetise unsold inventory and enhance customer experience.

ANA, ICN, Korean Air, HND, Cathay, CAG, AirAsia, NRT, Singapore Airlines and AAHK were recognised during the FTE APAC Pioneer Awards 2025 ceremony, which took place on 11 November in Singapore.

In this interview, ahead of APEX FTE Asia Expo 2025, Bob Kwik, Worldwide Head of Airports and Ground Transportation, shares how AWS is at the forefront of innovating with transformational AI and GenAI technologies.

In this interview, ahead of APEX FTE Asia Expo 2025, Sylvie Ladame, Sales Director, shares how Atrius believes in harnessing the value of data within a space by making data accessible, usable, and actionable.

In this interview, Martin Jones, Chief Executive Officer, shares how CAVU – a Gold Sponsor and Exhibitor at APEX FTE Asia Expo 2025 – designs digital and physical solutions that make travel smoother.
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