Digital innovation is transforming CX, but human-centred design remains essential. In this interview, Martha Edge, Innovation & Experience Director, CLT Airport, shares her vision for more inclusive airport journeys.


Digital innovation is transforming CX, but human-centred design remains essential. In this interview, Martha Edge, Innovation & Experience Director, CLT Airport, shares her vision for more inclusive airport journeys.

Gerald R. Ford International Airport has launched the GoodMaps navigation platform, enhancing accessibility with turn-by-turn indoor wayfinding, multilingual support and emergency navigation features.

Vueling has partnered with Google Gemini to launch an AI-powered experience that transforms travellers’ favourite holiday memories into personalised digital magnets, extending customer engagement.

The New Terminal One at JFK has partnered with Tata Consultancy Services to deliver an AI-powered, digitally-enabled airport experience, combining smarter operations, lower airline costs and a more seamless passenger journey.

Hamad Airport, Qatar Airways and SITA have launched Fast Pass, enabling passengers to move through check-in, bag drop, security and boarding using facial recognition in a major step towards seamless biometric travel.

British Airways has begun rolling out a redesigned mobile app that enhances the end-to-end passenger experience with real-time journey updates, expanded self-service and a more personalised digital travel experience.

The TSA has partnered with Google Wallet to expand Touchless ID, enabling eligible travellers to use facial recognition for faster, more seamless airport security screening at participating airports across the U.S.

Iberia has launched a ChatGPT app powered by OpenAI, marking a new step in its digital transformation strategy. The tool enables customers to search, plan and book travel through more natural, conversational interactions.

Phoenix Sky Harbor International Airport has partnered with ReBokeh Vision Technologies to offer free assistive technology for low-vision travellers, supporting more independent and accessible navigation across the airport.

Southwest Airlines has partnered with Amazon Web Services (AWS) to accelerate its shift to a cloud-based, AI-enabled operating model, targeting full modernisation across its technology ecosystem by 2028.

Phoenix Sky Harbor International Airport has partnered with ReBokeh Vision Technologies to offer free assistive technology for low-vision travellers, supporting more independent and accessible navigation across the airport.

Southwest Airlines has partnered with Amazon Web Services (AWS) to accelerate its shift to a cloud-based, AI-enabled operating model, targeting full modernisation across its technology ecosystem by 2028.

Avelo Airlines has launched a new Disruption Assistance service powered by HTS (Hopper Technology Solutions), giving customers real-time rebooking and refund options to improve convenience and control during disruptions.

Aer Lingus has signed a multi-year agreement with AISmartPlan after a successful IAGi Accelerator trial, using AI-powered maintenance planning to improve efficiency and streamline operational decision-making.

WestJet has partnered with HTS (Hopper Technology Solutions) to introduce a Cancel For Any Reason ancillary product, giving travellers greater flexibility while supporting customer satisfaction and revenue growth.

In this interview, Eric Léopold, Founder & Managing Director, Threedot, and Content Director, APEX FTE Ancillary & Retailing, discusses how agentic AI will redefine airline commercial models, the organisational shifts required, and more.

Pegasus Innovation Lab has partnered with Overwatch AI as a strategic investor and design partner, deploying an AI-powered platform that helps pilots, cabin crew and operations teams access critical information and make faster decisions.

Turkish Airlines is reshaping airline retailing, moving from static fares to dynamic, contextual offers powered by data, AI and in‑house innovation. Discover how the carrier is redefining the modern commercial model.
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