REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
A round-up of the latest aircraft cabin developments, exploring how airlines are using cabin design and ambience to improve the onboard passenger experience.
Eurowings, the value airline of the Lufthansa Group, is launching a completely new business class experience for longer medium-haul routes – the ‘Premium BIZ seat’ – offering more comfort and privacy.
Thai Airways and Recaro Aircraft Seating have announced a linefit collaboration for the airline’s A321neo fleet. The program includes 32 shipsets of the long-range R3 Economy Class seat for an elevated CX.
United Airlines has unveiled the ‘United Elevated’ interior for its new Boeing 787-9 aircraft. This includes two new business class suites, an Ossetra caviar amuse-bouche service, Starlink connectivity and more.
China Southern Airlines has selected RECARO Aircraft Seating’s latest R3 Economy Class seats for its new Airbus A350-900 fleet. This strategic partnership includes the installation of R3 seats across 10 aircraft.
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Etihad Airways aims to set a new standard for single-aisle flying with the debut of its all-new Airbus A321LR. The airline is striving to bring luxury and a true First Class experience to narrowbody aircraft.
All Nippon Airways is furthering its commitment to elevating CX, with RECARO’s new R3 Economy Class and R4 Premium Class seats designed specifically for its next-gen cabins on international routes.
Lufthansa is elevating the First Class experience with its new Allegris cabin interior available this summer on several routes from Munich Airport. It is also investing in exclusivity and comfort on the ground.
Korean Air is upgrading its airport lounges and introducing Premium Economy cabins as part of its service enhancement strategy. Renovated lounges at ICN will offer an elevated customer experience.
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Malaysia Airlines has announced an order for 18 Boeing 737-8 and 12 737-10 aircraft. The order will enable the airline “to deliver cutting-edge premium cabin offerings and state-of-the-art tech to customers”.
Air France is reinventing the travel experience with the launch of its most exclusive cabin – La Première. Both at the airport and onboard, La Première guests will experience an exclusive and personalised CX.
Emirates is expanding the rollout of its retrofitted Boeing 777s. The upgraded aircraft are designed to combine accessible luxury with comfort and feature the new Emirates 777 Business Class.
SWISS has introduced a new onboard experience for customers travelling in Economy and Premium Economy on long-haul flights. The revamped CX includes product innovations and new service features.
EVA Air has unveiled its fourth-generation Premium Economy Class seats on the Boeing 787-9. The airline aims to offer “a refined and comfortable cabin experience”, strengthening its three-class service.
Aeroméxico is introducing a new bedding kit – the Premier One Comfort Kit – designed by brand experience studio NewTerritory. The new design will be exclusively available to Premier One passengers.
British Airways – a member of International Airlines Group (a Corporate Partner of the FTE Digital, Innovation & Startup Hub) – has unveiled its brand-new First seat as part of the airline’s A380 retrofit plans.
Iberia – a member of International Airlines Group (a Corporate Partner of the FTE Digital, Innovation & Startup Hub) – has become the launch customer for Recaro Aircraft Seating’s R3 Economy Class seat.
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