Alaska Airlines responding to demand for personalised and tailored experiences with new subscription service – Alaska Access


Alaska Airlines is launching a new subscription programme for price-conscious travellers – Alaska Access – as it responds to the continued shift in consumer demand for personalised and tailored experiences.

Alaska Airlines is launching a new subscription programme for savvy, price-conscious travellers designed to save them time and money throughout the year. Travellers can sign up for Alaska Access at $5 per month to take advantage of exclusive savings.

Immediately after sign-up, subscribers will receive their first monthly voucher to Alaska’s inflight streaming-fast satellite WiFi. Benefits also include advanced alerts to some of the airline’s biggest fare sales of the year. Subscribers will be notified the night before a sale is announced to take advantage of huge savings and seat selection. Alaska Access also offers a calendar view of the lowest fares that are tailored to customers’ favourite destinations.

“We know time is valuable for our guests who are busy balancing a lot in their lives and we kept that in mind when we developed Alaska Access,” said Shane Jones, Vice President of Business Development, Alaska Airlines. “Alaska Access is part of our commitment to make travel more affordable and convenient for everyone – whether planning for your dream vacation or returning home from college. Our new subscription service allows you to discover some of our best deals of the year right at your fingertips, in just minutes.”

Alaska was the first U.S. airline to introduce a subscription service to travellers in 2022 when it launched Flight Pass. Responding to the continued shift in consumer demand for personalised and tailored experiences, Alaska is launching this new and unique subscription programme designed to bring value and convenience to travellers.


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