Lufthansa expands long-haul Business Class culinary offering “creating a whole new level of excitement for guests”

Lufthansa is adding to the culinary offering in Business Class on long-haul flights, including exclusive bread, as a further step towards the “goal of creating a whole new level of excitement for guests.”

Lufthansa is adding to the culinary offering in Business Class on long-haul flights. “The entire Lufthansa team is proud to present our new Business Class experience,” said Heiko Reitz, Chief Commercial Officer, Lufthansa Airlines. “Our culinary highlights, the celebration of German bread culture and the collaboration with traditional brands such as Ziegler for the new Lufthansa Aperitif Avionic underline the timeless elegance of our brand. The other new products that we will soon be introducing in various travel classes are further steps towards our goal of creating a whole new level of excitement for our guests.”

There are more than 3,000 different types of bread in Germany, and bread culture has been part of the German UNESCO Intangible Cultural Heritage for 10 years. Lufthansa customers in Business Class on long-haul flights from Germany can now enjoy special bread developed exclusively for Lufthansa by baker-sommelier and World Baker of the Year 2022 Axel Schmitt. The handmade breads, which are only available onboard Lufthansa flights from Germany, are baked fresh daily from natural ingredients, do not contain any additives and are served with handmade butter and high-quality olive oil as an appetiser. In each new quarter, there will be a different type of bread specially created for Lufthansa.

In future, the new signature drink Avionic, as an alternative to water and sparkling wine, will be served with nuts as a welcome drink onboard before takeoff. The Avionic Apéritif is a special creation by the Ziegler distillery, developed with Sven Riebel, Frankfurt bar icon and ‘Host of the Year’. The drink, which is based on peach notes and wild meadow herbs, is mixed on ice with tonic.

For the first time ever, Business Class travellers will be served a vegetarian amuse-bouche, from antipasti to sushi, as a prelude to the first service onboard. Fresh fruit will also be added to the dessert menu. There is a new, modular snack offer for the small appetite in-between, which varies depending on the length of the route and time of day. This includes snacks, fresh fruit and, on longer flights, fresh salty and sweet treats such as tomato and mozzarella skewers or wraps with pastrami. From June, every passenger will be given a small box of Lindt chocolates in an exclusive Lufthansa design as a farewell gift.

Hear more from Lufthansa at the co-located FTE EMEA and FTE Ancillary & Retailing events, taking place in Dublin on 11-13 June 2024. Jost Daft, Head of Order Transformation, Lufthansa Group, is speaking in a session on ‘Transformational Airline Retailing Case Studies’ and will deliver a presentation titled ‘Modern Airline Retailing at Lufthansa Group: Insights and Outlook’.

Register for FTE EMEA and FTE Ancillary & Retailing – one registration provides access to both events >> View the FTE EMEA agenda >> View the FTE Ancillary & Retailing agenda >>


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