United Airlines’ new tech helps travellers get their top seat choice as app upgrade gives customers more options


United Airlines is making it easier for passengers to sit in their favourite seat type, even if their preferred seat isn’t available during booking. Travellers can find the new feature in the United mobile app.

United Airlines is making it easier for passengers to sit in their favourite seat type, even if their preferred seat isn’t available during booking. Travellers can find the new feature in the United mobile app, request their preferred seat and automatically get moved if one opens up.

Here’s how it works:

  • Request your desired seat in the mobile app if your preferred seat type isn’t available at the time of booking your flight.
  • Select where you’d like to sit, including preferences for window or aisle seats, exit rows or bulkhead seats.
  • Get automatically assigned and notified about your new seat assignment if your preferred choice becomes available.

With up to three million users interacting with the United mobile app daily, United is continuing to bring useful features to its app, and this is just the latest new app feature that “gives customers more options and makes travel a breeze”.

Hear more from United Airlines at the co-located FTE EMEA and FTE Ancillary & Retailing events, taking place in Dublin on 11-13 June 2024. In a Special Segment, Melanie Harris, Managing Director – Digital Technology, United Airlines, will deliver a presentation titled ‘How central will digital technology be to United Airlines achieving its ambition to be the best airline in aviation history, and what’s coming next?’ Meanwhile, Jennifer Schwierzke, VP of Customer Strategy & Innovation, United Airlines, is participating in a session focused on ‘How can we take CX experiences involving the airport, baggage & inflight to the next level for tomorrow’s customer?’

Register for FTE EMEA and FTE Ancillary & Retailing – one registration provides access to both events >> View the FTE EMEA agenda >> View the FTE Ancillary & Retailing agenda >>

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