American Airlines is launching new limited-edition amenity kits for premium cabin customers on select international and transcontinental flights. Designed in collaboration with ethically sourced leather goods brand Raven + Lily, the amenity kits feature an array of upgraded contents to reflect a new chapter in American’s ongoing commitment to an elevated travel journey.
Among the investments made by American in these customer amenities are enhanced eye masks and socks, as well as – for the first time across all premium cabins – skincare products exclusively from celebrity facialist Joanna Vargas, bringing her signature natural, plant-based formulas to travellers.
Rooted in nature and driven by a commitment to sustainability and functional beauty, Raven + Lily has brought its signature ethos to the skies, designing elevated, reusable amenity kits that marry style with practicality.
Each cabin features a distinct design:
- Flagship First and Flagship Suite Preferred seats: a navy blue crossbody bag inspired by Raven + Lily’s best-selling Yami Backpack, featuring a hand-stitched kantha zigzag detail and a removable strap, making it perfect for travel and daily use.
- Flagship Business and Flagship Suite seats: a sleek powder blue and navy pouch with a removable, thoughtfully designed, kantha-stitched wristlet strap – ideal for organising travel essentials on the go.
- Premium Economy: a structured magnetic leather pouch in navy or orange, designed to double as a sunglass case – an often-overlooked travel essential that keeps eyeglasses protected throughout the journey.
“These amenity kits are more than just a travel essential – they’re an elevated part of the journey,” said Heather Garboden, Chief Customer Officer, American Airlines. “Our partnership with Raven + Lily allowed us to bring beautifully designed, purpose-driven bags onboard that customers will enjoy in the air and on the ground. From the quality of the materials to the curated skincare and comfort items inside, every detail was chosen with intention and care. This is part of our larger commitment to delivering a premium and comfortable experience for our customers – and we’re just getting started.”
These limited-edition kits also feature enhancements and new products to improve comfort and utility:
- Flagship First and Flagship Suite Preferred seats: premium oshibori towel, upgraded oversized eye mask and crew socks
- Flagship Business and Flagship Suite seats: new refreshing towelette, upgraded eye mask and crew socks
- Premium Economy: microfibre cleaning cloth for glasses and devices
“Every product we create at Raven + Lily is made with purpose, blending beauty and function,” said Kinda Lincoln, CEO, Raven + Lily. “Designing these amenity kits for American Airlines allowed us to bring that same thoughtfulness to travellers around the world. These are pieces meant to be reused, loved and carried well beyond the flight.”
