2026 marks the 100th anniversary of the founding of the first Lufthansa. Lufthansa is taking this milestone anniversary as an opportunity to fundamentally redesign the onboard experience. FOX – short for Future Onboard Experience – is set to redefine flying on long-haul routes and underline Lufthansa’s premium claim.
“We are investing over €70 million in our new Future Onboard Experience in the next 12 months alone,” said Jens Ritter, CEO, Lufthansa Airlines. “We are thus investing in a top premium product, in the satisfaction of our guests and in the future of our airline. With more individuality, greater comfort and extraordinary Lufthansa Signature Moments, we are building on what has always characterised us over the past 100 years: being an attentive and unique host above the clouds.”
With the modernisation of its fleet, for example with the introduction of the Boeing 787-9 and the Airbus A350-900, and the successful launch of the new Allegris inflight product, Lufthansa Airlines is already taking major steps towards the future. With FOX, all service elements and processes onboard are now being revised, noticeably enhancing the entire travel experience on long-haul flights – in Economy, Premium Economy, Business and First Class, on aircraft with and without Allegris. FOX stands for the fulfilment of individual wishes, for more flexibility, for comfort and premium, for human interaction and hospitality above the clouds with the unmistakable character of Lufthansa.
- Individuality: passengers have more opportunities to shape their own flight experience. This is particularly evident in Business Class: with FOX, guests will be able to choose their second meal flexibly in future – exactly when it suits them. This concept offers a varied selection of savoury and sweet dishes, snacks and hot meals. But the experience in Economy and Premium Economy Class will also become more individual: in future, guests will be able to choose from three meal options instead of two.
- Comfort: Lufthansa will place even more priority on premium. High-quality amenities, upgraded textiles – and completely new tableware in all four classes. Modern and timeless at the same time. Because this is more than just functional: it is pleasant to hold, conveys value and underlines the premium experience onboard.
- Lufthansa Signature Moments: FOX also stands for special and unforgettable moments. The rose and the unique caviar service in First Class or the Avionic as a signature drink are unique selling points and examples of Lufthansa’s unmistakable signature. FOX picks up on these iconic service elements and further enhances the quality of the travel experience. When it comes to cuisine, a triad of home, variety and Lufthansa signature dishes can be tangibly experienced. Passengers can immerse themselves in different worlds of pleasure created by top chefs.
The launch of FOX is planned for spring 2026.
