Etihad enhances experience of loyalty programme members with fully flexible option across every seat onboard


Etihad Guest, the loyalty programme of Etihad Airways, has significantly enhanced its exclusive member experience by allowing every seat to be purchased with miles, and with different layers of flexibility.

Etihad Guest, the loyalty programme of Etihad Airways, has significantly enhanced its exclusive member experience by allowing every seat to be purchased with miles, and with different layers of flexibility.

GuestSeat awards will now be branded as ‘Saver Award’ and provide a low starting price for redemption tickets. These updates are designed to provide members with greater flexibility, transparency, and value when booking flights with Etihad Guest Miles, aligning with Etihad’s commercial fares.

“Etihad Guest is designed to reward loyalty, and these changes ensure our members enjoy even greater flexibility and transparency when redeeming their miles,” said Mark Potter, Managing Director, Etihad Guest. “Saver Award seats highlight the exclusive value our members deserve, with more ways to tailor their travel to their needs and flexibility across every seat.”

The rebrand reflects a more intuitive and relatable way for members to recognise the exclusive value of booking seats at fixed mileage rates. Saver Award seats remain available exclusively to Etihad Guest members offering exceptional value by providing access to every seat at fixed redemption rates.

The Saver Award can be redeemed across Etihad’s rapidly expanding network and more than 26 partners.

In line with the airline’s commercial fares, Etihad Guest will now offer different attributes for customers to choose from, including the option for their award ticket to be fully refundable.

In addition, members now can earn Tier Miles on redemption bookings for Comfort and Deluxe fares, starting from 25% up to 50% across all cabins, making it easier for members to progress up through the Etihad Guest tiers faster.

Etihad Guest members booking Business Comfort and Business Deluxe awards will now enjoy complimentary Etihad Chauffeur services anywhere within the UAE, regardless of tier status.

Finally, UAE-issued co-brand credit card vouchers are now redeemable across all fare brands, increasing the value of the programme for UAE residents and offering members greater opportunities to travel.

You may also be interested in

12 technology and CX trends that can enhance airline and airport operations in 2025

APEX FTE Asia Expo 2025 in pictures – ‘Accelerating Innovation’: Keynotes from Changi, Philippine Airlines, AirAsia MOVE, Korean Air and more, plus tech demos, awards & 2026 mega event announcement

ANA, ICN, Korean Air, HND, Cathay, CAG, AirAsia, NRT, Singapore Airlines and AAHK recognised in FTE APAC Pioneer Awards 2025

APEX FTE Asia Expo 2025 exhibitor, sponsor & tours preview – from automation and digital transformation to IFEC and e-commerce

Inside All Nippon Airways’ Smart Ramp vision: autonomous vehicles, tech innovation, and human collaboration

FTE Global 2025 in pictures – ‘Collaborative Transformation’: Keynotes from United CEO Scott Kirby, Vantage Group, OUTCOME, Meta, YVR, AMS and more, plus demos, awards & Dallas 2026 announcement


Comments

Leave a comment:

Your email address will not be published.