Summary:
- Delta Air Lines expands its premium customer experience beyond flight through a multi-year partnership as the Official Airline of Las Vegas’ Sphere, one of the world’s most technologically advanced entertainment venues.
- The new Delta SKY360° Club at Sphere introduces a branded hospitality lounge concept, offering SkyMiles Members exclusive access to live events and immersive experiences via the SkyMiles Experiences platform.
- Digital innovation and experiential marketing underpin the partnership, with Delta’s brand integrated across Sphere’s Exosphere LED display, onsite signage and digital channels through 2026 and beyond.
Delta Air Lines has announced a new partnership as the Official Airline of Las Vegas’ Sphere, marking a new chapter in connecting customers to world-class experiences beyond flight.
As part of the multi-year partnership, Delta and Sphere will introduce the Delta SKY360° Club – Sphere’s first branded hospitality space – and provide premium experiences to SkyMiles Members through the SkyMiles Experiences platform.
“At Delta, our mission is to make every journey matter, and that extends beyond the flight,” said Delta Chief Marketing Officer Alicia Tillman. “Just as we connect people to the places and experiences that matter most, this partnership allows us to bring that same spirit of connection and innovation to one of the most iconic venues in the world.”
The Delta SKY360° Club at Sphere, which is now open on the event level, offers guests an intimate lounge experience during live music acts, Sphere Experiences including The Wizard of Oz at Sphere, and special events at the venue.
The partnership also includes Delta’s presence on the Exosphere – the largest LED screen in the world – along with integration across Sphere’s onsite signage and digital platforms. Through the SkyMiles Experiences platform, members will gain access to packages and events at Sphere throughout 2026 and beyond, reinforcing Delta’s commitment to connecting customers to the moments that matter most.
“Delta and Sphere share a commitment to innovation, technology and connecting people through world-class experiences,” said Sphere Executive Vice President, Ad Sales and Sponsorships Marcus Ellington. “We are proud to welcome Delta as our partner on two firsts for Sphere – our first official airline and first branded hospitality space – and we look forward to building on this collaboration, offering guests an elevated experience and showcasing the best of each of our brands.”
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