Emirates enhances CX with new collection of keepsake amenity kits highlighting endangered species


Emirates has launched new complimentary amenity kits for Premium Economy and Economy Class on long-haul flights, enhancing the onboard experience with upgraded comfort and wellness products.

Summary:

  • Emirates introduces new complimentary amenity kits for Premium Economy and Economy Class on long-haul flights, enhancing the onboard experience with upgraded comfort and wellness products.
  • The collectible kits feature bio-based and recycled materials and are designed in partnership with United for Wildlife, highlighting endangered species and Emirates’ sustainability commitments.
  • Premium Economy customers receive Emirates’ first dedicated amenity kit with plant-powered Aveda skincare, reinforcing the airline’s focus on premiumisation, wellbeing and differentiated cabin experiences.

Emirates has launched a new range of complimentary amenity kits for Premium Economy and Economy Class customers on long-haul flights globally. The new pouches incorporate bio-based materials including cactus and form a collectible range designed in partnership with United for Wildlife, to highlight the most endangered species on the planet. For the first time, Premium Economy kits will contain skincare wellness products for customers from plant-powered brand Aveda.

Emirates’ new reusable amenity kits celebrate the diverse wildlife of the world, in four natural environments: the sea, sky, forest and desert. Hand-drawn designs adorn each bag, and each pouch contains a story card that gives some insight into the wildlife featured.

Customers can learn more about HRH Prince William and The Royal Foundation’s United for Wildlife by watching the series ‘Guardians’ on Emirates’ inflight entertainment system ice.

For the first time since its introduction in 2021, Emirates’ Premium Economy Class has its own unique amenity kit bag with a handy wrist strap and filled with travel wellness products. The travel and wellness essentials inside include soft socks, eyeshades, earplugs, a Colgate dental kit, and Aveda lip balm, hand relief moisturising cream, and hydrating face lotion. The socks and eyeshades are made from 100% recycled post-consumer polyester, while the story card and ear plugs packaging are made from paper sourced from responsibly managed forests.

Emirates new Economy Class kit bags are colourful keepsakes, filled with comfort items for travellers. These kits also contain soft socks, eyeshades, earplugs and a Colgate dental kit. The socks and eyeshades are made from 100% recycled post-consumer polyester, while the story card and ear plugs packaging are made from paper sourced from responsibly managed forests.

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