Emirates enhances First Class experience with new loungewear, bed linen, and turndown service


Emirates is aiming to redefine First Class sleep, blending hotel-style turndown rituals, sustainable luxury loungewear and premium onboard wellness to create a restorative, end-to-end experience in the sky for travellers.

Emirates is aiming to curate the perfect restorative sleep ritual in the sky with new loungewear, bed linen, and a turndown service for First Class customers. Further elevating the transition into relaxation, First Class customers can enjoy premium drinks served in new cut crystal glassware, as well as the latest noise cancelling headphones from Bowers and Wilkins, and unwind with an Emirates A380 Shower Spa experience enhanced by a new range of VOYA products.

On select long-haul flights, Emirates First Class customers will be offered new loungewear, slippers and eye masks, designed to deliver refined comfort and effortless elegance onboard. Crafted from super-soft modal, the collection blends a sumptuous feel with breathability and lightweight ease. The premium fabric incorporates fully traceable botanic fibres sourced from sustainably grown beech trees, providing a temperature-regulating finish ideal for restful sleep. The two-piece loungewear set features a relaxed top and bottom silhouette, with a fluid drape that is both elegant and comfortable, whether for enjoying drinks at the A380 Onboard Lounge or for a serene sleep in Emirates’ fully enclosed First Class suites.

The women’s set is presented in soft blush pink and light grey, while the men’s design has a two-tone grey palette. Matching slippers and eye masks also crafted from soft modal complete the ensemble. Slippers feature a plush inner sole for elevated comfort, while the eye mask is lined with an ultra-soft silk feel fabric to encourage uninterrupted rest.

Further elevating the First Class sleep experience, Emirates is introducing premium 300-thread-count cotton bed linen, including pillows, duvet covers and mattress covers.

Emirates’ First Class turndown service is designed to evoke the quiet elegance of a five-star hotel suite. The ritual includes a beautifully prepared bed with duvet, a bespoke wellness card encouraging relaxation, and BYREDO Chamomile Pillow Mist delicately placed on the duvet fold. Completing the experience, a luxury chocolate is presented on the bed with premium chocolatiers featured including Valrhona, Canonica, Coco Jalila and Neuhaus.

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