Summary:
- Qantas elevates the Business Class passenger experience through a strategic partnership with R.M. Williams, launching premium amenity kits that blend Australian heritage, design and functionality.
- Sustainability and brand storytelling take centre stage, with recycled materials, Australian-made skincare from Grown Alchemist, and a design inspired by the airlineâs founding region.
- The new amenity kits reinforce Qantasâ focus on inflight comfort and differentiation, rolling out across selected international routes as part of its wider premium experience strategy.
Qantas has partnered with iconic Australian brand R.M. Williams to launch an exclusive collection of amenity kits for Business customers, featuring premium skincare products from Australian brand Grown Alchemist.
The new collection includes four distinctive amenity kits inspired by a warm, earthy colour palette designed to reflect Australiaâs natural landscape. Each kit is crafted with R.M. Williamsâ signature trims and features a frogmouth opening, allowing customers to easily access the items inside.
A key feature of the collection is the kitâs lining, which features an archival map of the 100-mile stretch between Winton and Longreach. This design honours both brandsâ history in the region where Qantas was founded and where Reginald Murray Williams once travelled on horseback.
Inside each amenity kit, customers will find a selection of new skincare essentials from Grown Alchemist, including hydrating day cream, restorative hand cream, and nourishing lip balm. The kit also includes soft recycled PET socks, an eye mask, 3M earplugs, and a bamboo toothbrush with Colgate toothpaste, creating a simple yet thoughtful inflight comfort experience.
The new amenity kits are now available for Qantas Business customers on selected routes and will progressively roll out across the international network.
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