WestJet updates cabin reconfiguration strategy to reflect feedback and customer data


WestJet is updating its cabin reconfiguration strategy, accelerating a review of onboard product changes and demonstrating a responsive, customer-centric approach to cabin configuration and experience design.

Summary:

  • WestJet reverses economy cabin densification on select aircraft, restoring standard seat pitch following analysis of operational data and customer feedback.
  • Airline accelerates review of onboard product changes, demonstrating a responsive, customer-centric approach to cabin configuration and experience design.
  • Ongoing cabin investment strategy balances affordability, comfort and reliability, with refreshed interiors and modernised amenities still planned across the fleet.

WestJet has announced it will change its cabin configuration approach on the limited portion of its fleet where it densified seating. Following a review of operational data and feedback from customers, the airline will return to its prior standard seat pitch for economy cabins on these recently reconfigured aircraft by removing one row of seats.

“WestJet tried seat pitches that are popular with many airlines around the globe as they serve to provide affordable airfares,” said WestJet Group Chief Executive Officer Alexis von Hoensbroech. “As an entrepreneurial airline founded on making air travel affordable to Canadians, it’s in our DNA to try new products. At the same time, it is just as important to react quickly if they don’t meet the needs of our guests.”

WestJet had paused reconfiguration plans in December and planned to finalise its evaluation of the new interior layout mid-February. The airline has now accelerated the review to address feedback and provide clarity sooner. The move reflects the airline’s commitment to align product decisions with the needs of the guest, while continuing to invest in reliability, affordability, and a modern onboard experience.

“WestJet was founded as an airline centred on guests,” said von Hoensbroech. “It is in this spirit that we will take what we’ve learned and continue to be cost-disciplined and innovative, while staying true to what our guests and our people expect from us. It’s also important to recognise our WestJetters who showed up for guests with care and professionalism throughout.”

WestJet is still evaluating other aspects of the new layout, while broader cabin reconfiguration investments, including refreshed interiors, enhanced amenities, and modernised design, will continue as part of its commitment to improving the guest experience.

You may also be interested in

12 technology and CX trends that can enhance airline and airport operations in 2026

Inside Alaska Airlines’ strategy to revolutionise ramp operations and leverage GenAI, agentic AI, automation, and much more

12 of FTE’s most popular interviews and features from 2025: Agentic AI, robotics, automation, inflight innovation, and much more

Humanising travel in a digital age: How AirAsia MOVE is disrupting the OTA model through emotional connection and personalised journeys

Inside Ethiopian Airlines’ end-to-end CX strategy: designing intuitive, human-centric and consistent customer experiences

Inside Fiji Airways’ end-to-end CX strategy: unique experiences, human connection, and consistency across digital and in-person channels

Changi Airport Group, Philippine Airlines and SITA share strategies to manage growth, elevate CX and build resilience at APEX FTE Asia Expo 2025

Tags


Comments

Leave a comment:

Your email address will not be published.