Summary:
- British Airways partners with Audible to offer free onboard access to over 250 hours of podcasts and audiobooks on long-haul flights.
- The collection highlights British talent and features bestsellers, classics, and family-friendly content.
- New Audible access complements BA’s expanded inflight entertainment, enhancing passenger experience and engagement.
British Airways – a member of International Airlines Group (a Corporate Partner of the FTE Digital, Innovation & Startup Hub) – has teamed up with Audible, a leading creator and provider of premium audio storytelling, to bring new spoken-word entertainment to travellers.
More than 250 hours of podcasts and audiobooks can now be enjoyed for free across every British Airways long-haul flight through its inflight entertainment system. A range of bestsellers and new releases spanning action, romance, pop culture and children’s content will be available, with a particular focus on content that showcases British talent, including homegrown authors, actors and stories.
This marks the first time Audible has been available onboard a UK airline, giving customers exclusive access to a curated selection of titles such as the brand-new Harry Potter full-cast audio editions, Audible’s adaptation of Pride & Prejudice, The Little Mermaid, Ghost Stories: Stephen Fry’s Definitive Collection and Hot White Heist.
“Spoken-word entertainment has surged in popularity over the past few years, and our collaboration with Audible brings an exciting new chapter to our inflight entertainment offering,” said British Airways’ Director of Marketing Hamish McVey. “This collaboration introduces millions of customers to endless new content from leading authors and podcasters, with more than a quarter of the collection celebrating exceptional British talent. From gripping fiction and family favourites to wellbeing podcasts, we hope everyone finds something they’ll love during their flight.”
Customers who are new to Audible can sign up for a free two-month trial, allowing them to continue listening to their favourite titles throughout their holiday and once they’re back at home.
“We’re thrilled to bring Audible’s premium audio storytelling to British Airways customers, making it easier than ever for passengers to turn travel time into an enriching audio experience,” said Audible’s Global Head of Media, Ops & Business Development Tom McKenna. “With a slate of award-winning titles, family favourites, and distinctly British content, we’re continuing to innovate on how listeners experience outstanding spoken word entertainment – whether they’re revisiting a beloved story or discovering their next great listen.”
The new partnership forms part of the airline’s investment in the customer experience, adding more than 4,600 titles to its inflight entertainment since January 2025. Last year, comedy closely followed by action and drama were the airline’s most watched genres.
This follows the airline’s recent partnership with Anuvu, bringing a new era of inflight entertainment to its screens, offering a more diverse and endless range of content for customers to enjoy this year. Alongside the latest blockbuster hits, customers can look forward to international and independent titles, as well as global content that reflect the destinations and communities the airline flies to.
Hear more from International Airlines Group at the co-located APEX FTE EMEA and APEX FTE Ancillary & Retailing events, taking place in Dublin on 9-11 June 2026. Keith Walters, Group Transformation Lead, International Airlines Group, is participating in the ‘FTE Data Sharing Think Tank Live: Breaking the data sharing deadlock: How airlines, airports and their partners can finally achieve meaningful data collaboration’.
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