Summary:
- Brussels Airlines is enhancing its onboard passenger experience across all cabins, with the largest investment focused on Premium Economy on long-haul flights.
- Upgrades include premium tableware, expanded meal choices, improved inflight entertainment accessories and refined service flow, alongside new culinary concepts led by Michelin-starred chef Glen Verhasselt.
- Additional improvements across Economy and Business Class – from enhanced meal trays to reusable cups and refreshed service elements – will roll out progressively throughout 2026.
Brussels Airlines is enhancing the passenger experience in its different booking classes, both on short-haul and long-haul flights. The biggest investment goes to Premium Economy on long-haul flights, with improved tableware and more meal options and an improved service flow, but other booking classes will see improvements too.
Brussels Airlines is on a journey to improve its passenger experience. The airline has already announced a full renovation of THE LOFT – its lounge in Brussels – as well as free WiFi for all passengers and brand-new cabins on its long-haul fleet.
In parallel, Brussels Airlines is enhancing its soft product: Business Class flights departing from Brussels now offer a unique culinary experience crafted by double Michelin-starred chef Glen Verhasselt, showcasing the best of Belgian cuisine. Since this year, flights departing from African destinations feature African-inspired dishes, all served on redesigned, modern, and premium tableware.
The next round of improvements will elevate Premium Economy. Enhancements for this long-haul product include:
- New tableware, with premium chinaware, steel cutlery and a premium napkin.
- Three choices of hot meals during the main meal service.
- Improved pre-landing meals on longer flights.
- An enhanced starter.
- Paper menu cards.
- Improved headphones for the inflight entertainment.
All these improvements will be rolled out throughout 2026, with the new tableware debuting as of mid-March. All passengers travelling with Brussels Airlines will notice product improvements in the coming months, including:
- An extra food component on the main meal tray in Economy Class on long-haul flights.
- Reusable premium cups for alcoholic beverages in Economy Class both on short-haul and long-haul flights.
- Fresh towels and a bottle of water before take-off on short-haul Business Class.
- A curtain divider on short-haul flights between Business Class and Economy Class.
“Brussels Airlines is on a journey to overhaul the entire passenger experience,” said Brussels Airlines Head of Inflight Product Thibaut Dewilde. “From big and bold investments, like WiFi, new cabins and a renovated lounge, to smaller enhancements like improved menus and tableware: passengers will feel our dedication to their travel experience across all touchpoints. Our aim is to create a boutique hotel in the air and on the ground, and these investments reflect exactly that.”
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