United Airlines enhances CX with launch of new, dedicated inflight entertainment channel

United Airlines has announced the launch of a new, dedicated inflight entertainment channel featuring content from NBCUniversal’s streaming home, Peacock, bringing fan-favourite series onboard and giving customers even more choice and flexibility in how and what they watch while in the air.

The new channel is available across more than 160,000 seatback screens and on personal devices via the United mobile app, with new Peacock originals added regularly. Select episodes of shows available at launch include: The Traitors (Season 4), All Her Fault, The Paper and Poker Face. Episodes of additional titles, including The Copenhagen Test and Ponies, are expected to roll out in June.

“Entertainment plays a central role in the onboard customer experience, and we’re continuing to expand both the quality and variety of what’s available,” said Dominic Green, Director of Inflight Entertainment, United Airlines. “With these popular series from Peacock, we’re introducing a standout line-up of widely recognised series to our seatback screens and personal device entertainment, further strengthening our premium inflight entertainment offering and giving customers more engaging ways to spend their time in the air.”

The Peacock channel builds on United’s continued investment in its inflight entertainment experience, with a library that includes more than 450 movies, over 1,000 TV episodes, 100+ international titles and more than 140 hours of podcast content.

United offers an extensive selection of premium entertainment content, including Apple TV, HBO Max, A24 and Spotify. More than 800 aircraft are equipped with Bluetooth audio enabled seatback screens. United is also rolling out new aircraft with 27-inch, 4K OLED seatback screens.

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