Malaysia Airlines has announced an order for 18 Boeing 737-8 and 12 737-10 aircraft. The order will enable the airline “to deliver cutting-edge premium cabin offerings and state-of-the-art tech to customers”.


Malaysia Airlines has announced an order for 18 Boeing 737-8 and 12 737-10 aircraft. The order will enable the airline “to deliver cutting-edge premium cabin offerings and state-of-the-art tech to customers”.

Air France is reinventing the travel experience with the launch of its most exclusive cabin – La Première. Both at the airport and onboard, La Première guests will experience an exclusive and personalised CX.

Air New Zealand has launched a new wine label – Thirteen Forty Five – which is now exclusively available in its lounges throughout New Zealand and in Premium Economy cabins on international flights.

American Airlines is introducing new spring menu options for customers both inflight and in its Admirals Club lounges, along with the option to use AAdvantage miles to purchase food and beverages.

Air Canada has announced the addition of Michelin-starred Chef Masaki Hashimoto to its culinary panel. His exclusive creations have debuted in Air Canada Signature Class, on all flights between Canada and Japan.

Emirates is expanding the rollout of its retrofitted Boeing 777s. The upgraded aircraft are designed to combine accessible luxury with comfort and feature the new Emirates 777 Business Class.
Content plans: AI, IOT & Robotics case studies & knowledge sharing
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Find out more >>Content plans: Exploring new trends & knowledge sharing
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Find out more >>Content plans: Tour on 11th hosted by GOAA; Networking Day on February 12th
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Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
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Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing, and the brand-new FTE Smart Ramp & Baggage Innovation Summit – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
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Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
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Find out more >>Content plans: Join us for APEX FTE Expo Asia, 18-19 November 2026 – uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo.
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SWISS has introduced a new onboard experience for customers travelling in Economy and Premium Economy on long-haul flights. The revamped CX includes product innovations and new service features.

EVA Air has unveiled its fourth-generation Premium Economy Class seats on the Boeing 787-9. The airline aims to offer “a refined and comfortable cabin experience”, strengthening its three-class service.

Turkish Airlines – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has introduced a new Business Class amenity kit collection, known as the ‘UNESCO Türkiye Series’, on select flights.

Air France has introduced new comfort kits onboard its long-haul flights in the La Première, Business, and Premium cabins. The comfort kits are “carefully designed to meet the needs of each passenger”.

Turkish Airlines – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has introduced a new Business Class amenity kit collection, known as the ‘UNESCO Türkiye Series’, on select flights.

Air France has introduced new comfort kits onboard its long-haul flights in the La Première, Business, and Premium cabins. The comfort kits are “carefully designed to meet the needs of each passenger”.

British Airways – a member of International Airlines Group (a Corporate Partner of the FTE Digital, Innovation & Startup Hub) – is planning a “British Original Christmas”, including a bespoke seasonal menu.

Turkish Airlines – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has introduced a new amenity kit collection for Business Class travellers, which is designed in collaboration with Lanvin.

Delta has launched a partnership with Shake Shack on flights from Boston, with plans for expansion to other U.S. markets throughout 2025, as it “elevates the inflight dining and hospitality experience”.

Etihad Airways has launched limited-edition amenity kits, which are complimentary for guests on selected flights. The seasonal gift is part of efforts to provide guests with a “special touch and warm welcome”.

British Airways – a member of International Airlines Group (a Corporate Partner of the FTE Digital, Innovation & Startup Hub) – has unveiled its brand-new First seat as part of the airline’s A380 retrofit plans.

Iberia – a member of International Airlines Group (a Corporate Partner of the FTE Digital, Innovation & Startup Hub) – has become the launch customer for Recaro Aircraft Seating’s R3 Economy Class seat.
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