REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
In part 1 of our focus on personalisation, we explore how 5 airlines – Lufthansa, Delta, Riyadh Air, Cathay and JetBlue – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.
EVA Air has unveiled its fourth-generation Premium Economy Class seats on the Boeing 787-9. The airline aims to offer “a refined and comfortable cabin experience”, strengthening its three-class service.
Turkish Airlines – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has introduced a new Business Class amenity kit collection, known as the ‘UNESCO Türkiye Series’, on select flights.
Air France has introduced new comfort kits onboard its long-haul flights in the La Première, Business, and Premium cabins. The comfort kits are “carefully designed to meet the needs of each passenger”.
British Airways – a member of International Airlines Group (a Corporate Partner of the FTE Digital, Innovation & Startup Hub) – is planning a “British Original Christmas”, including a bespoke seasonal menu.
Turkish Airlines – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has introduced a new amenity kit collection for Business Class travellers, which is designed in collaboration with Lanvin.
Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
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Find out more >>Content plans: Asia’s biggest free to attend passenger experience & business performance expo
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
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Delta has launched a partnership with Shake Shack on flights from Boston, with plans for expansion to other U.S. markets throughout 2025, as it “elevates the inflight dining and hospitality experience”.
airBaltic has introduced a new Business Class menu, available throughout the winter season until the end of March 2025, as part of efforts to “continuously enhance customers’ inflight experience”.
Qantas has unveiled new Economy seats with larger entertainment screens to feature across its A330s as part of a major refurbishment programme, as it “completely rethinks the inflight experience”.
Singapore Airlines – a Headline Partner of FTE APEX Asia Expo, Singapore, 19-20 November 2024 – is investing S$1.1 billion to install its all-new long-haul cabin products across 41 Airbus A350-900s.
11-12 November 2025, Singapore
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A gathering of air transport’s digital and innovation leaders, creative designers and progressive minds who will inspire one another and reimagine travel together.
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Qantas has unveiled new Economy seats with larger entertainment screens to feature across its A330s as part of a major refurbishment programme, as it “completely rethinks the inflight experience”.
Singapore Airlines – a Headline Partner of FTE APEX Asia Expo, Singapore, 19-20 November 2024 – is investing S$1.1 billion to install its all-new long-haul cabin products across 41 Airbus A350-900s.
Cathay Pacific has unveiled its all-new Business Class Aria Suite as it further enhances CX. Hear more from Cathay at FTE Global (LA, 28-30 October) and FTE APEX Asia Expo (Singapore, 19-20 November).
Delta Air Lines is enhancing the customer experience with a modern new cabin design. The refreshed cabin interior aims to create an atmosphere for travellers that feels “fresh, elevated, and timeless”.
Virgin Atlantic has introduced a brand-new menu across all cabins for an elevated inflight dining experience. Hear more from Virgin Atlantic at FTE Global – the “CES of Aviation” – in LA, 28-30 October 2024.
FORMIA – an exhibitor at FTE APEX Asia Expo, Singapore, 19-20 November 2024 – is collaborating with Japan Airlines and Heralbony for a new collection of First Class kits featuring unique artwork.
Brussels Airlines is to invest more than €100 million in a cabin renewal project to elevate the long-haul inflight experience. The new cabins will be installed in Business Class, Premium Economy and Economy.
Air France’s ‘Premium Economy’ cabin has been renamed ‘Premium’, emphasising what it describes as a unique travel experience. Hear more from Air France at FTE Global, Los Angeles, 28-30 October 2024.
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