All Nippon Airways is furthering its commitment to elevating CX, with RECARO’s new R3 Economy Class and R4 Premium Class seats designed specifically for its next-gen cabins on international routes.


All Nippon Airways is furthering its commitment to elevating CX, with RECARO’s new R3 Economy Class and R4 Premium Class seats designed specifically for its next-gen cabins on international routes.

British Airways has launched a selection of award-winning English sparkling wines and prestigious Champagnes, available in its First and Club World (Business Class) cabins across all long-haul flights.

Lufthansa is elevating the First Class experience with its new Allegris cabin interior available this summer on several routes from Munich Airport. It is also investing in exclusivity and comfort on the ground.

Korean Air is upgrading its airport lounges and introducing Premium Economy cabins as part of its service enhancement strategy. Renovated lounges at ICN will offer an elevated customer experience.

Malaysia Airlines has announced an order for 18 Boeing 737-8 and 12 737-10 aircraft. The order will enable the airline “to deliver cutting-edge premium cabin offerings and state-of-the-art tech to customers”.

Air France is reinventing the travel experience with the launch of its most exclusive cabin – La Première. Both at the airport and onboard, La Première guests will experience an exclusive and personalised CX.
Content plans: Exploring new trends & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Tour on 11th hosted by GOAA; Networking Day on February 12th
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Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing, and the brand-new FTE Smart Ramp & Baggage Innovation Summit – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE Expo Asia, 18-19 November 2026 – uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
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Air New Zealand has launched a new wine label – Thirteen Forty Five – which is now exclusively available in its lounges throughout New Zealand and in Premium Economy cabins on international flights.

Delta Air Lines, which is celebrating its centennial year, has partnered with Maison Taittinger. The partnership with the luxury Champagne brand is part of efforts to provide “a best-in-class onboard experience”.

Lufthansa is improving the travel experience with new meals on short and medium-haul flights in Business Class. The new catering concept offers travellers more choice and a convenient ‘Pre-Select’ capability.

FORMIA has unveiled the latest collection of amenity kits for EVA Air’s long-haul Premium Economy passengers in collaboration with Hunter – an iconic British brand – providing an elevated travel experience.

Lufthansa is improving the travel experience with new meals on short and medium-haul flights in Business Class. The new catering concept offers travellers more choice and a convenient ‘Pre-Select’ capability.

FORMIA has unveiled the latest collection of amenity kits for EVA Air’s long-haul Premium Economy passengers in collaboration with Hunter – an iconic British brand – providing an elevated travel experience.

In part 1 of our focus on personalisation, we explore how 5 airlines – Lufthansa, Delta, Riyadh Air, Cathay and JetBlue – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.

EVA Air has unveiled its fourth-generation Premium Economy Class seats on the Boeing 787-9. The airline aims to offer “a refined and comfortable cabin experience”, strengthening its three-class service.

Turkish Airlines – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has introduced a new Business Class amenity kit collection, known as the ‘UNESCO Türkiye Series’, on select flights.

Air France has introduced new comfort kits onboard its long-haul flights in the La Première, Business, and Premium cabins. The comfort kits are “carefully designed to meet the needs of each passenger”.

British Airways – a member of International Airlines Group (a Corporate Partner of the FTE Digital, Innovation & Startup Hub) – is planning a “British Original Christmas”, including a bespoke seasonal menu.

Turkish Airlines – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has introduced a new amenity kit collection for Business Class travellers, which is designed in collaboration with Lanvin.
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