Malaysia Airlines and Google have expanded their strategic commercial partnership, with a shared ambition to redefine travel through artificial intelligence, data-driven marketing, and innovative digital experiences.


Malaysia Airlines and Google have expanded their strategic commercial partnership, with a shared ambition to redefine travel through artificial intelligence, data-driven marketing, and innovative digital experiences.

Riyadh Air is joining forces with travel technology provider Ink Innovation, aiming to deliver a next-generation air travel experience shaped by e-commerce, cloud computing, and travellers’ expectations.

Egyptair, in partnership with SITA, is embarking on a transformative upgrade of its network infrastructure to boost operational efficiency, increase resilience, and deliver more reliable services for passengers.

In this interview, Eric Pateman, Chief Experience Officer, Vancouver Airport Authority, discusses building a robust strategy that enhances the passenger journey while also driving non-aeronautical revenues.

Orlando International Airport is rolling out Enhanced Passenger Processing – a cutting-edge biometric system developed with U.S. CBP to streamline passenger arrivals and enhance travel efficiency.

Delta Air Lines has launched the enhanced Fly Delta app version 7.0 which provides real-time flight updates, personalised notifications, seamless travel documentation support and more for an enhanced CX.
Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE EXPO Asia, 18-19 November 2026 – Uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
Jazeera Airways is partnering with Tata Consultancy Services to implement a cutting-edge digital ecosystem that supports scale, personalised customer experience, and revenue diversification.

VINCI Airports is testing a virtual assistant powered by agentic Artificial Intelligence (AI) at Lyon Airport. The innovative technology is able to answer passengers’ questions about every aspect of their journey.

TUI Airline has selected Immfly to carry out a significant transformation of the onboard experience. They are implementing cutting-edge tech to enhance CX with seamless connectivity and entertainment.

airBaltic has enhanced its digital services with a streamlined self-service tool within the Manage My Booking section of its website. This allows passengers to independently adjust their travel plans.

TUI Airline has selected Immfly to carry out a significant transformation of the onboard experience. They are implementing cutting-edge tech to enhance CX with seamless connectivity and entertainment.

airBaltic has enhanced its digital services with a streamlined self-service tool within the Manage My Booking section of its website. This allows passengers to independently adjust their travel plans.

UK regional gateway Southampton Airport has launched an AI-powered digital assistant. Now live across the airport, it provides real-time information and enhances navigation throughout the terminal.

International Airlines Group (IAG) has opened applications for the 2025 IAGi Accelerator Programme. This year’s accelerator is looking for startups specialising in AI, automation, sustainability, and much more.

Southwest Airlines has expanded its partnership with CellPoint Digital for Getaways by Southwest. The collaboration coincides with the launch of CellPoint Digital’s new cloud-native Payment Orchestration platform.

In part 2 of our comprehensive focus, daa (operator of Dublin and Cork airports), Lufthansa Group, Heathrow, PLAY Airlines, and Fraport share their insights into the top ancillary & retailing trends in 2025.

Air New Zealand and Tata Consultancy Services have signed a five-year partnership to explore opportunities for digital transformation, innovation and operational efficiency within the airline industry.

In part 1 of our comprehensive focus, Vantage Group, Air France-KLM, Threedot, MUC, Oman Air, nlmtd, YVR, Kinetic Consultancy, and more share their insights into the top ancillary & retailing trends in 2025.
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