A future-focused session on AI innovation in the air transport industry during the co-located APEX FTE EMEA and Ancillary & Retailing 2025 events featured leaders from daa Labs and Turkish Airlines Technology.


A future-focused session on AI innovation in the air transport industry during the co-located APEX FTE EMEA and Ancillary & Retailing 2025 events featured leaders from daa Labs and Turkish Airlines Technology.

In an engaging keynote at APEX FTE EMEA and Ancillary & Retailing 2025, Morna McAulay, Director of Trips Data Engineering at Booking.com, shared how the digital travel giant is accelerating its transformation through AI.

Lufthansa Group is enhancing the travel experience with new digital features, which are designed to offer greater convenience, flexibility, and support at every stage, via the optimised Lufthansa Group app.

In this interview, Renata Buranello, Marketing Manager, and Clarissa Jenkins, Product Marketing, share how Branchspace – digital reinvented helps airlines modernise their digital retailing with personalised experiences.

Flight delays aren’t always about crowded runways. At Heathrow, British Airways is using Emu Analytics’ real-time digital twin tech to streamline aircraft towing – a hidden but vital piece of the on-time puzzle.

Malaysia Airlines and Google have expanded their strategic commercial partnership, with a shared ambition to redefine travel through artificial intelligence, data-driven marketing, and innovative digital experiences.

Riyadh Air is joining forces with travel technology provider Ink Innovation, aiming to deliver a next-generation air travel experience shaped by e-commerce, cloud computing, and travellers’ expectations.

Jazeera Airways is partnering with Tata Consultancy Services to implement a cutting-edge digital ecosystem that supports scale, personalised customer experience, and revenue diversification.

American Airlines is introducing a redesigned mobile app, which is being revamped to fulfil customers’ most-requested features. The aim is to deliver a seamless CX thanks to a more intuitive app layout.

UK regional gateway Aberdeen International Airport has unveiled ‘Hello Aberdeen’, an innovative digital assistant designed to provide instant support and improve every stage of the passenger journey.

American Airlines is introducing a redesigned mobile app, which is being revamped to fulfil customers’ most-requested features. The aim is to deliver a seamless CX thanks to a more intuitive app layout.

UK regional gateway Aberdeen International Airport has unveiled ‘Hello Aberdeen’, an innovative digital assistant designed to provide instant support and improve every stage of the passenger journey.

Frontier Airlines and Hopper have announced an NDC partnership. The integration gives Hopper users and its HTS partners access to the best available published fares, content bundles, and ancillary pricing.

International Gate Control has selected AirportLabs to deliver its comprehensive modernisation of the operational systems at Chicago O’Hare International Airport, including core IT and digital platforms.

VINCI Airports is testing a virtual assistant powered by agentic Artificial Intelligence (AI) at Lyon Airport. The innovative technology is able to answer passengers’ questions about every aspect of their journey.

TUI Airline has selected Immfly to carry out a significant transformation of the onboard experience. They are implementing cutting-edge tech to enhance CX with seamless connectivity and entertainment.

airBaltic has enhanced its digital services with a streamlined self-service tool within the Manage My Booking section of its website. This allows passengers to independently adjust their travel plans.

UK regional gateway Southampton Airport has launched an AI-powered digital assistant. Now live across the airport, it provides real-time information and enhances navigation throughout the terminal.
Get Future Travel Experience news & updates sent to your inbox