In this deep-dive focus, we explore how 4 airlines – Air France, All Nippon Airways, Lufthansa and Virgin Atlantic – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.


In this deep-dive focus, we explore how 4 airlines – Air France, All Nippon Airways, Lufthansa and Virgin Atlantic – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.

United Airlines is partnering with Chef’s Table to introduce 10 exclusive, regionally-inspired meal experiences in Polaris international Business Class, allowing travellers to enjoy restaurant-quality dining, starting on 1 August 2026.

Hawaiian Airlines has appointed Dell Valdez as executive chef to elevate First Class inflight dining, bringing a modern take on Hawaiian cuisine to onboard menus as part of a wider investment in the customer experience.

Aeroméxico is transforming its Business Class dining experience with a bespoke collection by NewTerritory, reflecting modern Mexican culture and enhancing service, comfort, and efficiency across its 787 fleet in 2026.

Japan Airlines is refreshing its international inflight dining, featuring menus by top Japanese chefs, RED U-35 talent, and an expanded premium beverage selection, enhancing the onboard experience across all classes.

American Airlines is celebrating its 100th anniversary with centennial-themed inflight dining, reimagining 1920s-inspired flavours for today’s premium cabins as part of a wider programme marking a century of flight.
Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE EXPO Asia, 18-19 November 2026 – Uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
Air France is enhancing its La Première service with new refined menus created by triple-Michelin-starred chef Anne-Sophie Pic, showcasing French gastronomic excellence in the airline’s most exclusive cabin.

Emirates has expanded its inflight meal pre-ordering service for Business Class passengers across its four German gateways. The service is part of efforts to enhance digital passenger convenience.

American Airlines is enhancing the rewards available to members of its AAdvantage frequent-flyer program, as well as further elevating the onboard experience with premium amenities and high-speed WiFi.

Singapore Airlines – a Headline Partner of FTE APEX Asia Expo, Singapore, 19-20 November 2024 – has unveiled its revamped Premium Economy Class inflight experience, with expanded F&B and a new amenity kit.

American Airlines is enhancing the rewards available to members of its AAdvantage frequent-flyer program, as well as further elevating the onboard experience with premium amenities and high-speed WiFi.

Singapore Airlines – a Headline Partner of FTE APEX Asia Expo, Singapore, 19-20 November 2024 – has unveiled its revamped Premium Economy Class inflight experience, with expanded F&B and a new amenity kit.

Lufthansa is enhancing its onboard offering with an expanded inflight service that will offer more choice, more entertainment and more sustainability in the future, as part of ongoing CX innovation efforts.

Emirates has unveiled a collection of Bulgari amenity kits for the Autumn/Winter season in First and Business Class, in keeping with its “commitment to providing an exceptional customer experience onboard”.

Luxair has completed installation of nose-to-tail in-seat power from Burrana on the first of four Boeing 737-800 aircraft as part of its cabin upgrade programme to deliver an enhanced passenger experience.

airBaltic has announced a company-wide initiative to explore practical use-cases for SpaceX’s Starlink inflight connectivity, which is to be installed on the airline’s entire Airbus A220-300 fleet.

Delta Air Lines has partnered with Touch to deliver “next-generation content experiences”. Together, they “will accelerate and improve customisation, engagement, and relevance”.

ZIPAIR Tokyo, Inc. has selected SpaceX’s Starlink to deliver higher-speed and lower-latency internet to all passengers inflight, providing seamless connectivity.
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