REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
Lufthansa has unveiled FOX, its Future Onboard Experience, across all long-haul cabins, backed by a €70m investment in personalisation, comfort and signature moments to elevate passenger experience and service consistency.
Air France is upgrading its Premium cabin with a new culinary experience by Michelin-starred chef Frédéric Simonin, alongside enhanced recliner seats, comfort amenities, and 4K touchscreens for an elevated long-haul journey.
Southwest Airlines teams up with Siete Foods to bring Mini Grain Free Mexican Wedding Cookies to Extra Leg Room passengers, offering a tasty, gluten-free, dairy-free snack and enhancing the onboard experience.
Alaska Airlines debuts its new International Business Class on 787-9 Dreamliners, offering lie-flat suites, premium dining, luxury amenities, lounge access, and Starlink connectivity for a next-level long-haul travel experience.
Lufthansa has launched its new FOX premium onboard experience in First Class, introducing personalised dining, upgraded service elements and a data-driven approach to redefining the long-haul passenger experience.
All Nippon Airways will introduce renewed First and Business Class amenity kits on international routes from April 2026, combining premium beauty products and sustainable materials to further enhance inflight CX.
Hawaiian Airlines has appointed Dell Valdez as executive chef to elevate First Class inflight dining, bringing a modern take on Hawaiian cuisine to onboard menus as part of a wider investment in the customer experience.
Brussels Airlines is upgrading its inflight passenger experience across cabins, with major enhancements to Premium Economy on long-haul flights and new culinary concepts designed to deliver a boutique-hotel-style journey.
Aeroméxico is transforming its Business Class dining experience with a bespoke collection by NewTerritory, reflecting modern Mexican culture and enhancing service, comfort, and efficiency across its 787 fleet in 2026.
Japan Airlines is refreshing its international inflight dining, featuring menus by top Japanese chefs, RED U-35 talent, and an expanded premium beverage selection, enhancing the onboard experience across all classes.
American Airlines is celebrating its 100th anniversary with centennial-themed inflight dining, reimagining 1920s-inspired flavours for today’s premium cabins as part of a wider programme marking a century of flight.
LOT Polish Airlines has launched the second edition of its ‘Michelin-Starred Flavours in LOT Business Class’ programme. The menu has been developed by Artur Skotarczyk, Head Chef at the Michelin-starred Muga restaurant.
Qantas is elevating the Business Class passenger experience through a strategic partnership with R.M. Williams, launching premium amenity kits that blend Australian heritage, design and functionality.
Emirates is developing new farm-to-fork plant-based onboard dining concepts, focusing on minimally processed, whole foods to meet growing passenger demand for health-conscious and sustainable travel.
Emirates has launched new complimentary amenity kits for Premium Economy and Economy Class on long-haul flights, enhancing the onboard experience with upgraded comfort and wellness products.
American Airlines is starting the new year with bold updates designed to make every journey more enjoyable. Innovative beverage options and refreshed menus aim to further elevate the inflight experience.
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