Riyadh Air has signed two strategic partnerships with Saudi Coffee Company and Milaf Global Food Company, as part of its efforts to elevate the guest experience with genuine cultural touches.


Riyadh Air has signed two strategic partnerships with Saudi Coffee Company and Milaf Global Food Company, as part of its efforts to elevate the guest experience with genuine cultural touches.

Iberia continues to enhance its onboard dining experience. After revamping its long-haul menus, the airline is now updating its pre-order service available on all short and medium-haul flights.

JetBlue has announced new onboard products, including a fresh wave of culinary creations and inflight content. Launching in September, they are part of the airline’s strategy to elevate every moment of the travel journey.

Air France has teamed up with chef mixologist Matthias Giroud to design a new collection of alcoholic and non-alcoholic cocktails, served exclusively in the La Première cabin for an enhanced customer experience.
Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE EXPO Asia, 18-19 November 2026 – Uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
Delta Air Lines is elevating its onboard experience in celebration of its Centennial year, with several enhanced food and beverage offerings now being introduced to provide travellers with a taste of summer.

Cathay Pacific is introducing new ‘Chinese Classics’ dining offerings inspired by the ‘Eight Great Cuisines of China’ for Business Class customers, showcasing its leadership and innovation in inflight dining.

Alaska Airlines is further elevating inflight dining with the launch of its newest culinary initiative, Chef’s (tray) Table, a First Class dining program designed by celebrated chefs up and down the West Coast.

American Airlines is taking its inflight refresh to new heights with its latest enhancements. From snack-time favourites to seamless service tweaks, these updates are part of a larger effort to reinvigorate CX.

British Airways has announced a new partnership with British tea producer Birchall. The airline will offer a carefully curated range of tea options to its customers, both on the ground and up in the air.

Alaska Airlines is introducing new chef-curated meals, building on its exclusive First Class menu. The airline is “working on its next culinary chapter that will take its already elevated meals to new heights”.

Scandinavian Airlines (SAS) has unveiled ‘Flavors by SAS’ – a new food & beverage concept designed to offer a more varied, globally inspired culinary offering, debuting alongside the new European Business Class.

JetBlue is introducing new features designed to make the inflight experience more personalised as part of ‘Blueprint’. This includes expanded meal options and more tailored inflight entertainment.

British Airways has launched a selection of award-winning English sparkling wines and prestigious Champagnes, available in its First and Club World (Business Class) cabins across all long-haul flights.

Air New Zealand has launched a new wine label – Thirteen Forty Five – which is now exclusively available in its lounges throughout New Zealand and in Premium Economy cabins on international flights.

American Airlines is introducing new spring menu options for customers both inflight and in its Admirals Club lounges, along with the option to use AAdvantage miles to purchase food and beverages.

Air Canada has announced the addition of Michelin-starred Chef Masaki Hashimoto to its culinary panel. His exclusive creations have debuted in Air Canada Signature Class, on all flights between Canada and Japan.
Get Future Travel Experience news & updates sent to your inbox