Hospitality

Alaska Airlines is further elevating inflight dining with the launch of its newest culinary initiative, Chef’s (tray) Table, a First Class dining program designed by celebrated chefs up and down the West Coast.

American Airlines is taking its inflight refresh to new heights with its latest enhancements. From snack-time favourites to seamless service tweaks, these updates are part of a larger effort to reinvigorate CX.

British Airways has announced a new partnership with British tea producer Birchall. The airline will offer a carefully curated range of tea options to its customers, both on the ground and up in the air.

Alaska Airlines is introducing new chef-curated meals, building on its exclusive First Class menu. The airline is “working on its next culinary chapter that will take its already elevated meals to new heights”.

Scandinavian Airlines (SAS) has unveiled ‘Flavors by SAS’ – a new food & beverage concept designed to offer a more varied, globally inspired culinary offering, debuting alongside the new European Business Class.

JetBlue is introducing new features designed to make the inflight experience more personalised as part of ‘Blueprint’. This includes expanded meal options and more tailored inflight entertainment.

British Airways has launched a selection of award-winning English sparkling wines and prestigious Champagnes, available in its First and Club World (Business Class) cabins across all long-haul flights.

Air New Zealand has launched a new wine label – Thirteen Forty Five – which is now exclusively available in its lounges throughout New Zealand and in Premium Economy cabins on international flights.