REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
Emirates is aiming to redefine First Class sleep, blending hotel-style turndown rituals, sustainable luxury loungewear and premium onboard wellness to create a restorative, end-to-end experience in the sky for travellers.
Riyadh Air has partnered with deSter to launch a signature tableware collection, which aims to combine elegant design, multifunctionality and sustainability, delivering a seamless experience across all cabins.
Air France is enhancing its La Première service with new refined menus created by triple-Michelin-starred chef Anne-Sophie Pic, showcasing French gastronomic excellence in the airline’s most exclusive cabin.
Brussels Airlines has announced its new Star Chef. From January 2026, Business Class passengers on long-haul flights will enjoy exclusive dishes created in collaboration with Chef Glenn Verhasselt and his team.
Korean Air is upgrading the inflight meal containers it has used for the past two decades with sustainable, plant-based alternatives, supporting efforts to reduce plastic use and contribute to global carbon-reduction.
American Airlines is launching new limited-edition amenity kits for premium cabin customers on select international and transcontinental flights, as part of its ongoing commitment to an elevated travel journey.
Riyadh Air has signed two strategic partnerships with Saudi Coffee Company and Milaf Global Food Company, as part of its efforts to elevate the guest experience with genuine cultural touches.
Iberia continues to enhance its onboard dining experience. After revamping its long-haul menus, the airline is now updating its pre-order service available on all short and medium-haul flights.
JetBlue has announced new onboard products, including a fresh wave of culinary creations and inflight content. Launching in September, they are part of the airline’s strategy to elevate every moment of the travel journey.
Air France has teamed up with chef mixologist Matthias Giroud to design a new collection of alcoholic and non-alcoholic cocktails, served exclusively in the La Première cabin for an enhanced customer experience.
Delta Air Lines is elevating its onboard experience in celebration of its Centennial year, with several enhanced food and beverage offerings now being introduced to provide travellers with a taste of summer.
Air France is elevating its inflight dining experience with exclusive dishes by Michelin-starred chefs Daniel Boulud, Dominique Crenn, and Laurent Le Daniel, focusing on seasonal French cuisine and sustainability.
Alaska Airlines is enhancing the inflight dining experience with a fresh, locally sourced seasonal menu this summer. This includes complimentary First Class offerings and new for-purchase Main Cabin options.
Korean Air has upgraded its inflight service for young travellers with the launch of a new collection of children’s amenities. The new offerings are designed to provide greater comfort and entertainment onboard.
Qatar Airways has announced a new gastronomic collaboration with acclaimed French chef Yannick Alléno, as part of its commitment to delivering “a refined, multi-sensory journey” for its passengers.
Cathay Pacific is introducing new ‘Chinese Classics’ dining offerings inspired by the ‘Eight Great Cuisines of China’ for Business Class customers, showcasing its leadership and innovation in inflight dining.
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