REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
American Airlines marks 100 years with limited-edition centennial amenity kits, premium pyjamas, and updated slippers. Each kit tells a unique era of the airline’s story, elevating the onboard experience for today’s travellers.
Lufthansa is elevating long-haul travel with its Future Onboard Experience (FOX), launching with First Class in 2026 and featuring a new partnership with BABOR to deliver premium, personalised inflight skincare and comfort.
United Airlines is partnering with Chef’s Table to introduce 10 exclusive, regionally-inspired meal experiences in Polaris international Business Class, allowing travellers to enjoy restaurant-quality dining, starting on 1 August 2026.
All Nippon Airways will introduce renewed First and Business Class amenity kits on international routes from April 2026, combining premium beauty products and sustainable materials to further enhance inflight CX.
Hawaiian Airlines has appointed Dell Valdez as executive chef to elevate First Class inflight dining, bringing a modern take on Hawaiian cuisine to onboard menus as part of a wider investment in the customer experience.
LOT Polish Airlines has launched the second edition of its ‘Michelin-Starred Flavours in LOT Business Class’ programme. The menu has been developed by Artur Skotarczyk, Head Chef at the Michelin-starred Muga restaurant.
Qantas is elevating the Business Class passenger experience through a strategic partnership with R.M. Williams, launching premium amenity kits that blend Australian heritage, design and functionality.
Emirates is developing new farm-to-fork plant-based onboard dining concepts, focusing on minimally processed, whole foods to meet growing passenger demand for health-conscious and sustainable travel.
Emirates has launched new complimentary amenity kits for Premium Economy and Economy Class on long-haul flights, enhancing the onboard experience with upgraded comfort and wellness products.
American Airlines is starting the new year with bold updates designed to make every journey more enjoyable. Innovative beverage options and refreshed menus aim to further elevate the inflight experience.
Emirates is aiming to redefine First Class sleep, blending hotel-style turndown rituals, sustainable luxury loungewear and premium onboard wellness to create a restorative, end-to-end experience in the sky for travellers.
Riyadh Air has partnered with deSter to launch a signature tableware collection, which aims to combine elegant design, multifunctionality and sustainability, delivering a seamless experience across all cabins.
Air France is enhancing its La Première service with new refined menus created by triple-Michelin-starred chef Anne-Sophie Pic, showcasing French gastronomic excellence in the airline’s most exclusive cabin.
Brussels Airlines has announced its new Star Chef. From January 2026, Business Class passengers on long-haul flights will enjoy exclusive dishes created in collaboration with Chef Glenn Verhasselt and his team.
Korean Air is upgrading the inflight meal containers it has used for the past two decades with sustainable, plant-based alternatives, supporting efforts to reduce plastic use and contribute to global carbon-reduction.
LATAM Airlines has reimagined the onboard offering in its Premium Business cabin, with service elements that reflect a refreshed vision centred on design, hospitality, and a genuine connection to the region.
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