REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
American Airlines is introducing U.S. Soccer-themed amenity kits across premium cabins this summer, celebrating the FIFA World Cup 2026 with matchday-ready design and travel-focused skincare.
Delta Air Lines is refreshing its Delta One Missoni amenity kits with five seasonal colourways and an upgraded Grown Alchemist skincare routine, elevating inflight self-care and collectability.
Etihad Airways is rolling out a new collectable Business Class Destination Collection featuring 14 city-inspired amenity kits, alongside a first-of-its-kind skincare partnership with LANEIGE.
Lufthansa has unveiled FOX, its Future Onboard Experience, across all long-haul cabins, backed by a €70m investment in personalisation, comfort and signature moments to elevate passenger experience and service consistency.
Air France is upgrading its Premium cabin with a new culinary experience by Michelin-starred chef Frédéric Simonin, alongside enhanced recliner seats, comfort amenities, and 4K touchscreens for an elevated long-haul journey.
American Airlines marks 100 years with limited-edition centennial amenity kits, premium pyjamas, and updated slippers. Each kit tells a unique era of the airline’s story, elevating the onboard experience for today’s travellers.
Lufthansa is elevating long-haul travel with its Future Onboard Experience (FOX), launching with First Class in 2026 and featuring a new partnership with BABOR to deliver premium, personalised inflight skincare and comfort.
United Airlines is partnering with Chef’s Table to introduce 10 exclusive, regionally-inspired meal experiences in Polaris international Business Class, allowing travellers to enjoy restaurant-quality dining, starting on 1 August 2026.
All Nippon Airways will introduce renewed First and Business Class amenity kits on international routes from April 2026, combining premium beauty products and sustainable materials to further enhance inflight CX.
Hawaiian Airlines has appointed Dell Valdez as executive chef to elevate First Class inflight dining, bringing a modern take on Hawaiian cuisine to onboard menus as part of a wider investment in the customer experience.
Brussels Airlines is upgrading its inflight passenger experience across cabins, with major enhancements to Premium Economy on long-haul flights and new culinary concepts designed to deliver a boutique-hotel-style journey.
Aeroméxico is transforming its Business Class dining experience with a bespoke collection by NewTerritory, reflecting modern Mexican culture and enhancing service, comfort, and efficiency across its 787 fleet in 2026.
Japan Airlines is refreshing its international inflight dining, featuring menus by top Japanese chefs, RED U-35 talent, and an expanded premium beverage selection, enhancing the onboard experience across all classes.
American Airlines is celebrating its 100th anniversary with centennial-themed inflight dining, reimagining 1920s-inspired flavours for today’s premium cabins as part of a wider programme marking a century of flight.
LOT Polish Airlines has launched the second edition of its ‘Michelin-Starred Flavours in LOT Business Class’ programme. The menu has been developed by Artur Skotarczyk, Head Chef at the Michelin-starred Muga restaurant.
Qantas is elevating the Business Class passenger experience through a strategic partnership with R.M. Williams, launching premium amenity kits that blend Australian heritage, design and functionality.
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