REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
Alaska Airlines is further elevating inflight dining with the launch of its newest culinary initiative, Chef’s (tray) Table, a First Class dining program designed by celebrated chefs up and down the West Coast.
American Airlines is taking its inflight refresh to new heights with its latest enhancements. From snack-time favourites to seamless service tweaks, these updates are part of a larger effort to reinvigorate CX.
British Airways has announced a new partnership with British tea producer Birchall. The airline will offer a carefully curated range of tea options to its customers, both on the ground and up in the air.
Alaska Airlines is introducing new chef-curated meals, building on its exclusive First Class menu. The airline is “working on its next culinary chapter that will take its already elevated meals to new heights”.
Scandinavian Airlines (SAS) has unveiled ‘Flavors by SAS’ – a new food & beverage concept designed to offer a more varied, globally inspired culinary offering, debuting alongside the new European Business Class.
Air Canada has announced the addition of Michelin-starred Chef Masaki Hashimoto to its culinary panel. His exclusive creations have debuted in Air Canada Signature Class, on all flights between Canada and Japan.
SWISS has introduced a new onboard experience for customers travelling in Economy and Premium Economy on long-haul flights. The revamped CX includes product innovations and new service features.
Delta Air Lines, which is celebrating its centennial year, has partnered with Maison Taittinger. The partnership with the luxury Champagne brand is part of efforts to provide “a best-in-class onboard experience”.
Lufthansa is improving the travel experience with new meals on short and medium-haul flights in Business Class. The new catering concept offers travellers more choice and a convenient ‘Pre-Select’ capability.
FORMIA has unveiled the latest collection of amenity kits for EVA Air’s long-haul Premium Economy passengers in collaboration with Hunter – an iconic British brand – providing an elevated travel experience.
Emirates’ Business Class customers can look forward to an elevated inflight experience, as an array of 18 new dishes will be launched onboard this summer. Each has been designed by renowned chefs.
Emirates continues to expand its portfolio of vegan cuisine by workshopping new dishes made with innovative ingredients. Vegan options are available to order onboard, as well as in Emirates lounges.
Turkish Airlines – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has introduced a new Business Class amenity kit collection, known as the ‘UNESCO Türkiye Series’, on select flights.
Brussels Airlines is introducing a new gastronomic experience for long-haul Business Class passengers from January 2025. The menu has been carefully concocted by Michelin-starred chef Arabelle Meirlaen.
Emirates is spreading Christmas cheer for travellers throughout December, with traditional treats and festive fare available across its international lounges and onboard, with festive inflight entertainment.
Air France has introduced new comfort kits onboard its long-haul flights in the La Première, Business, and Premium cabins. The comfort kits are “carefully designed to meet the needs of each passenger”.
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