Lufthansa Group establishes Accessibility Customer Advisory Committee to enhance inclusivity


Lufthansa Group has established a new Accessibility Customer Advisory Committee, with the aim of improving the travel experience for passengers with visible and invisible disabilities to further enhance CX.

Lufthansa Group has established a new Accessibility Customer Advisory Committee, with the aim of improving the travel experience for passengers with impairments or disabilities. Members with limited mobility, visual impairments, hearing impairments, or cognitive impairments and with corresponding accessibility requirements are represented in the committee. The committee will support Lufthansa Group with their observations, experiences, and ideas in order to further develop existing offers, products, and services for people with visible and invisible disabilities.

“We want to work with the target group to further develop the travel experience for passengers with physical or cognitive impairments and make it as easy and self-determined as possible,” said Dieter Vranckx, Chief Commercial Officer, Lufthansa Group. “The members of the Lufthansa Group Accessibility Customer Advisory Committee support us with valuable insights and recommendations. In line with a holistic approach, we are looking at the entire travel chain and the sometimes very different needs for barrier-free travel. We are focusing on all the levers that we, as the Lufthansa Group, have at our disposal to continuously improve the flight experience for all our guests.”

The Lufthansa Group will meet regularly with the advisory committee members to gather feedback, discuss suggestions, and further develop promising ideas. Lufthansa customers with special requirements for air travel can also share their experiences and contribute to current issues relating to barrier-free travel. In recent months, Lufthansa’s websites have been redesigned to provide important information for people with disabilities or impairments, with additional helpful information and a simpler structure and language. This can be accessed at any time via a wheelchair icon, which is prominently displayed in the header of each web page next to the language settings at the top right-hand corner.

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