We are incredibly excited to welcome attendees to the upcoming APEX FTE EMEA and APEX FTE Ancillary & Retailing 2025 conference and exhibition.
Please also find below useful information, to make sure your attendance is as enjoyable, and productive as possible.
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You will have been sent an email with a copy of your e-badge. Please print and bring this with you.
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Please use our online registration to secure your place at the event.
Click here to registerCONFERENCE VENUE AND LOCATION
Hall 1, Hall 3 & Merrion Room
RDS (The Royal Dublin Society)
Merrion Road, Ballsbridge
Dublin 4.
D04 AK83
(eircode)Loc8 Code: NN5-95-LB7
What3words: pack.assure.mile
ESSENTIAL TIMINGS
TUESDAY 10 JUNE
16:00-17:00: Registration (Exhibitors & Speakers only)
Exhibition & Conference: None
Members’ Meetings:
10:30-12:30: Amazon Fulfilment Centre Tour (FTE Baggage Innovation Working Group members only)
14:00-16:00: FTE Baggage Innovation Working Group meeting (members only)
14:00-17:00: FTE Digital, Innovation & Startup Hub meeting (Corporate Partners only)
WEDNESDAY 11 JUNE
08:00-18:00: Registration
08:00-09:00: Networking Breakfast: FTE World Ancillary & Retailing Working Group (members only)
08:30-18:45: Exhibition
08:45-17:30: Conferences
THURSDAY 12 JUNE
08:00-16:00: Registration
08:30-16:30: Exhibition
08:45-16:30: Conferences
SOCIAL PROGRAMME
The APEX FTE Dublin Ice Breaker
Date: Tuesday 10 June
Time: 18:00-20:00
Location: BrewDog, Dublin Outpost
Make sure you bring your attendee badge to the social event. If you are unable to pre-print your badge, please collect a wristband from us when arriving at the venue.
Networking Reception & FTE and APEX Awards Ceremony
Date: Wednesday 11 June
Time: 17:30-18:45
Location: Exhibition Floor (RDS)
Featuring the FTE World Ancillary & Retailing Awards - Sponsored by:
Followed by the FTE EMEA Airline/Airport Power List Ceremony and APEX Awards Ceremony.
Summer in Dublin' Travel Massive Meet-up
Date: Wednesday 11 June
Time: 21:00-23:00
Location: Café en Seine, Dublin
Co-hosted by:
FTE EMEA Innovate Awards Ceremony & Farewell Drink
Date: Thursday 12 June
Time: 15:45-16:30
Location: Stage 2, Hall 3 (RDS)
All guests should bring ID with them to the social events as these may be requested by bar staff. The dress code for the social programme is business casual.
EVENT AGENDA
The APEX FTE EMEA and APEX FTE Ancillary & Retailing 2025 conference programme is available via the FTE event app. However, we thought some of our attendees might appreciate having a printed version also.
Click here to view the full agendaDOWNLOAD THE FTE EVENT APP AND ATTENDEE ENGAGEMENT PLATFORM
Sponsored by:
Creating new collaborations to drive industry progress, and business opportunities, is at the heart of Future Travel Experience, and our dedicated event app & attendee engagement platform, powered by AI, is a key tool in our efforts to achieve this.
This platform will enable you to connect with technology companies, suppliers, airports, airlines, and more in advance of the show to ensure you meet the right people during your time in Dublin. The event app also serves as an alternative to traditional paper-based event guides, giving you access to the event agenda, delegate list, exhibitor profiles and useful event information.
New registrants please note: Access to the FTE event app is not automatic, and imports of new registrations are completed every 24-48 hours. We appreciate your patience whilst this process is undertaken.
Please search your inbox (and Junk folder) for:
Email address: events@fte1.futuretravelexperience.com
Email subject: Event App & Attendee Engagement Platform - Plan your visit and start networking today
1. Download from the App Store or Google Play: Search 'Future Travel Experience'

2. Scan this QR Code:

3. Use this URL: https://page.swapcard.com/app/future-travel-experience/
Log in with the email address used to register and create a password. If starting in the app, tap ‘send magic link’ to log in and proceed.
Arranged meetings will take place on exhibitor booths or in the One-to-One Meeting Area on the exhibition floor - sponsored by:
ANY QUESTIONS?
Please visit our registration desk at the RDS for immediate assistance (see above location and opening times).
If you’ve not yet arrived in Dublin, feel free to contact us here: https://www.futuretravelexperience.com/contact/
As the FTE team will be onsite in Dublin and busy running the event, you may experience a slight delay in receiving a response, but a member of the FTE events team will revert back as soon as possible.

APEX FTE EMEA
10-12 June 2025 The Dublin RDS

Where Air Transport Meets Innovation
Register Now





A gathering of air transport’s digital and innovation leaders, creative designers and progressive minds, who will inspire one another and reimagine travel together.
Airlines go premium for free
APEX FTE EMEA, co-located with Ancillary & Retailing, returns to Dublin, reinforcing its position as the region’s premier air transport innovation event. Known for its unparalleled energy, engaging atmosphere, and diverse audience, APEX FTE EMEA is where the industry gathers to prepare for and shape the future of travel.
This boutique event is carefully crafted to create a high-quality, senior-level gathering in an intimate environment, fostering meaningful connections, one-to-one networking, and collaborative discussions. The 2025 theme, ‘Innovate to Elevate’, will challenge attendees to think beyond the status quo, focusing on harnessing creativity and innovation to take the air transport industry to new heights.
This high-level three-day event is dedicated to new thinking and concepts, and combines an exhibition, extensive social activities, conference sessions, interactive workshops, pitch sessions and awards with turbo-charged networking. It will look at innovation holistically and explore the most exciting ways in which technology, digital, design, unique partnerships and collaboration can break new ground in the areas of operations, customer experience, commercial, product, service, safety and sustainability.
📢 Agenda Now Live
The full conference agendas for APEX FTE EMEA and Ancillary & Retailing are now available. Dive into a packed programme of cutting-edge sessions, exclusive presentations, pioneering case studies, and innovation pitches.
Stay tuned—more exciting updates are on the way!
Conference highlights include:

Ryanair Keynote Session
Ryanair will deliver an exclusive deep dive keynote session, sharing its latest strategies and innovations across airport operations, inflight services, digital platforms, and commercial growth. With exclusive contributions from John Hurley, Chief Technology Officer; Tom Kelly, Director – Ground Operations; Sinead Quinn, Director of Inflight; and Greg O’Gorman, Director of Ancillary Revenue, this powerhouse session promises to offer unmissable insight into how Ryanair is redefining the future of travel – and what it expects from its partners to support its continued success.
View full details >>
Booking.com Special Presentation on Technology & AI
Morna McAulay, Director of Trips Data Engineering, Booking.com, will deliver a special presentation titled “How Booking.com is successfully tapping into the power of technology, including AI”. She will share exclusive insights into how one of the world’s leading digital travel companies is leveraging technology and innovation to transform travel in 2025 and beyond and enhance its “everything but the stay” offerings – including flights, rental cars, airport taxis, attractions, and insurance.
View full details >>
Exclusive Ted Christie keynote confirmed: An industry first in a time of transformation
We are delighted to announce an exclusive keynote by Ted Christie, former President and CEO of Spirit Airlines. For the last half-decade, Christie led America’s seventh largest airline and the largest ultra low-cost carrier of its kind globally. Spirit defined the sweet spot between low-cost efficiency and elevated experience, with Big Front Seats offering comfort comparable to U.S. first class and European business class with GoComfy-style blocked middle seats. Christie will share bold insights on guest empowerment, emotional loyalty, and ancillary commercial reinvention, followed by a fireside conversation and open audience Q&A with APEX FTE Group CEO Dr. Joe Leader.
View full details >>
Meta to deliver keynote on unlocking the potential of XR and immersive experiences
Bastian Schütz, Head of XR in Travel at Meta, will deliver a presentation titled ‘Elevating Aviation: Unlocking the potential of Extended Reality & Immersive Experiences’. In this keynote, Meta will explore the vast potential of Virtual and Mixed Reality in aviation, including enhanced training, improved operations, and revolutionary inflight experiences. Get ready to discover how these technologies are poised to transform the industry.
View full details >>
IAG to share exclusive insights on new IAGi Accelerator and Ventures
International Airlines Group (IAG) will also take to the stage to share how its newly launched IAGi accelerator and corporate venture initiatives will drive transformative innovation across its airline group. In this keynote, Nacho Tovar, Head of Corporate Venture Capital at IAG, will provide exclusive insights into how IAG is identifying, investing in, and scaling breakthrough technologies to create smarter, more sustainable and passenger-focused travel experiences across its global airline portfolio.
View full details >>
How Ireland brought low-fare travel to the world – a fireside chat with Tom Lyons
Tom Lyons, author of Aer Dogs, will share how a pioneering group of Irish entrepreneurs transformed global aviation by championing low-fare air travel – sharing the bold decisions, cultural mindset, and key lessons that continue to shape the industry today. In a special fireside chat as part of the Day 1 Closing Keynote Session, Tom Lyons and FTE Chief Operating Officer Ryan Ghee will explore how a pioneering group of Irish entrepreneurs transformed global aviation by championing low-fare air travel – sharing the bold decisions, cultural mindset, and key lessons that continue to shape the industry today.
View full details >>Key Topics to be Addressed in the Conference
Explore how cutting-edge technology and innovation will shape the future of air transport.
Embracing New Technology & Digital Transformation
Laying the Foundations for an Automated Future
Innovative Approaches to Minimising Disruption
Creating Unique & Memorable Customer Experiences
Baggage Innovation Summit: Enhancing Delivery
FTE EMEA Innovate Awards Pitch Sessions & Finale
Conferences
There will be a series of conferences featuring industry leaders, technology giants, disruptors, parallel industries, academia and startups from around the world, who will focus on innovation efforts around digital transformation, customer experience, commercial revenues, inflight innovation, operational efficiency, baggage, identity, future airports and sustainability.
APEX FTE EMEA Exhibition
The APEX FTE EMEA exhibition provides a perfect platform to view under one roof the latest products, solutions and services that can help redefine the end-to-end passenger experience, optimise operational efficiency & sustainability efforts, and create new commercial propositions both on the ground and in-flight. The expo floor will also showcase our largest ever gathering of startups with disruptive concepts and technology.
The FTE EMEA Innovate Awards
Now in their third edition, the FTE EMEA Innovate Awards have quickly established themselves as the epicentre of our event and the ultimate platform for recognising those driving the air transport industry forward across Europe, the Middle East, and Africa.
Following the success of our 2023 and 2024 editions, where leading companies such as International Airlines Group (IAG), Turkish Airlines, Air France, flydubai, Lufthansa Group, Qatar Airways, Fraport, Aeroporti di Roma, Schiphol Group, Galeri AG, Content Trip Solutions (Smartvel), ZestIoT, and more took part, this landmark competition has gone from strength to strength, with another successful edition in 2025.
Once again, airlines, airports, startups, and established vendors from across the EMEA region will compete head-to-head with their peers to showcase game-changing innovations. With three distinct categories, participants will present their initiatives live on stage, with expert judges and the audience determining the winners.
Whether you’re an airline, airport, established vendor or startup, we want to hear from you. The three categories are:
- Best New CX Concept (open to vendors and startups only)
- Most Innovative Airline Initiative (open to airlines only)
- Most Innovative Airport Initiative (open to airports only)

Also Incorporating

Multiple co-located events, and meetings, to create a record attendance

Extensive social programme – multiple networking activities outside of the RDS

AI-powered networking app - to drive new connections and collaborations
Exhibit at APEX FTE EMEA, Ancillary & Retailing 2025
FTE brings together the brightest minds in aviation and travel innovation to shape the future of the industry and tackle its biggest challenges.
Our events connect trailblazers, decision-makers, airlines, airports, tech visionaries, and service providers across the global travel ecosystem.
Transform the future with us:
- Showcase your solutions on a global stage and demonstrate how you can revolutionise the passenger experience.
- Collaborate with the industry’s most disruptive innovators and forward-thinking organisations.
- Elevate your brand with curated opportunities to engage with key decision-makers, influencers, and prospective partners.
Testimonials
Co-located with FTE Ancillary & Retailing
This show is where the world’s of digital, commercial & CX collide and when you join us in Dublin you will also get access to these other co-located events taking place simultaneously at the RDS
Visit FTE Ancillary & Retailing website >>
APEX Future Travel Experience EMEA
Future Travel Experience EMEA will be co-located with FTE Ancillary & Retailing.
Date: - June 2025
Location: RDS, Merrion Road, Ballsbridge, Dublin 4, Ireland