REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
The latest news, analysis and insight relating to hospitality in the aviation, transport and travel industries.
Lufthansa is marking its 100th anniversary with a bold investment in FOX – Future Onboard Experience – launching in spring 2026 to deliver more comfort, flexibility, and premium service in every class.
As part of Air Canada’s commitment to elevating the onboard experience, the airline is introducing complimentary beer, wine, and exclusive Canadian-made snacks in Economy on all flights.
American Airlines is launching new limited-edition amenity kits for premium cabin customers on select international and transcontinental flights, as part of its ongoing commitment to an elevated travel journey.
Riyadh Air has signed two strategic partnerships with Saudi Coffee Company and Milaf Global Food Company, as part of its efforts to elevate the guest experience with genuine cultural touches.
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Iberia continues to enhance its onboard dining experience. After revamping its long-haul menus, the airline is now updating its pre-order service available on all short and medium-haul flights.
Alaska Airlines is enhancing the inflight dining experience with a fresh, locally sourced seasonal menu this summer. This includes complimentary First Class offerings and new for-purchase Main Cabin options.
Korean Air has upgraded its inflight service for young travellers with the launch of a new collection of children’s amenities. The new offerings are designed to provide greater comfort and entertainment onboard.
Qatar Airways has announced a new gastronomic collaboration with acclaimed French chef Yannick Alléno, as part of its commitment to delivering “a refined, multi-sensory journey” for its passengers.
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Cathay Pacific is introducing new ‘Chinese Classics’ dining offerings inspired by the ‘Eight Great Cuisines of China’ for Business Class customers, showcasing its leadership and innovation in inflight dining.
Alaska Airlines is further elevating inflight dining with the launch of its newest culinary initiative, Chef’s (tray) Table, a First Class dining program designed by celebrated chefs up and down the West Coast.
American Airlines is taking its inflight refresh to new heights with its latest enhancements. From snack-time favourites to seamless service tweaks, these updates are part of a larger effort to reinvigorate CX.
British Airways has announced a new partnership with British tea producer Birchall. The airline will offer a carefully curated range of tea options to its customers, both on the ground and up in the air.
Alaska Airlines is introducing new chef-curated meals, building on its exclusive First Class menu. The airline is “working on its next culinary chapter that will take its already elevated meals to new heights”.
Scandinavian Airlines (SAS) has unveiled ‘Flavors by SAS’ – a new food & beverage concept designed to offer a more varied, globally inspired culinary offering, debuting alongside the new European Business Class.
JetBlue is introducing new features designed to make the inflight experience more personalised as part of ‘Blueprint’. This includes expanded meal options and more tailored inflight entertainment.
British Airways has launched a selection of award-winning English sparkling wines and prestigious Champagnes, available in its First and Club World (Business Class) cabins across all long-haul flights.
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