Hospitality

United has announced the largest upgrade to its United Polaris business class experience in seven years, with new in-airport and onboard amenities designed to give customers “the best sleep in the sky”.

Lufthansa is enhancing its onboard offering with an expanded inflight service that will offer more choice, more entertainment and more sustainability in the future, as part of ongoing CX innovation efforts.

Cathay Pacific is introducing a contemporary range of plant-based dishes developed in collaboration with Hong Kong-based plant-forward restaurant, VEDA by Ovolo. The aim is to “bring memorable experiences”.

Emirates has unveiled a collection of Bulgari amenity kits for the Autumn/Winter season in First and Business Class, in keeping with its “commitment to providing an exceptional customer experience onboard”.

Air Canada has announced products and services designed to add convenience to its onboard experience. These include expanded inflight F&B, family-friendly IFE options, and advances to the Air Canada App.

Emirates is launching a meal pre-ordering initiative, available to passengers between 14 days and 24 hours in advance of their flight, as part of efforts to deliver a “premium inflight dining experience”.

British Airways is introducing holiday treats for customers this summer, including ice cream, seasonal menus and brand-new inflight entertainment as part of its ongoing commitment to the customer experience.

American Airlines is elevating its onboard CX with offerings designed to deliver “a consistent and connected inflight experience”. This includes new inflight meals, updated connectivity, and new entertainment options.