American Airlines unveils new Flagship experience at DFW


Customers travelling in Flagship First and Flagship Business will have access to American’s Flagship Lounge to refresh, unwind or work before their flight with quiet spaces for taking a rest, lounge-style seating, luxury showers and wireless chargers.

American Airlines has opened its newest Flagship Lounge, located in Terminal D at Dallas Fort Worth International Airport. The luxury, on-the-ground experience is complemented by the airline’s Flagship First Dining.

“It made sense for us to go all-in on the Flagship experience at our largest hub,” said Kurt Stache, Senior Vice President of Marketing, Loyalty and Sales for American. “More of American’s premium customers fly through DFW than anywhere else, and we think they’ll agree the Flagship experience is unlike any other.”

Customers travelling in Flagship First and Flagship Business will have access to American’s Flagship Lounge to refresh, unwind or work before their flight with quiet spaces for taking a rest, lounge-style seating, luxury showers and wireless chargers. Flagship guests can choose from a variety of hot and cold entrees including Texas brisket in adobo sauce, Korean-style chicken wings and sushi. Also available to guests will be a rotating chef-action station with made-to-order omelettes and Asian-style pancakes, as well as premium wine, champagne and local craft beer available to pair with any meal.

Exclusive for customers travelling in Flagship First is the The Flagship First Dining, an American high-end, sit-down experience located within the Flagship Lounge.

Additionally, exclusive for customers travelling in Flagship First is the The Flagship First Dining, an American high-end, sit-down experience located within the Flagship Lounge. Guests will experience a complimentary, fine-dining restaurant experience with an array of appetisers, entrees and desserts. The DFW Flagship Dining menu features the flavours of Texas with double-smoked beef brisket, slow-braised pork shoulder and Texas pecan pie, as well as premium wines picked by master sommelier Desmond Echavarrie, Krug Champagne, signature cocktails and local craft beer.

American will also launch the plant-based Impossible Burger as an alternative to its signature Flagship Burger, providing even more food choices to is customers. The vegetarian option will be available at DFW first with plans to expand it to additional Flagship First Dining locations later this year.

American Airlines has also unveiled its renovated Admirals Club lounge in Terminal D, providing customers with an updated modern look, more power outlets, access to showers and space to relax. Guests will have access to snacks such as hummus, veggies, soup and the signature make-your-own guacamole station, as well as complimentary beer, wine and spirits. The Admirals Club lounge will also feature local craft beers for sale from breweries in Dallas, Fort Worth and Houston.

American’s lounge investments at DFW are in conjunction with its strategy to “build the most connected network at its most profitable hub”. The airline has been steadily adding service from DFW and, beginning in early June, will operate more than 900 daily flights from the hub, an increase of 100 flights per day from last summer. The new flights include service to 23 new markets, including Dublin; Munich; Kalispell, Montana; Harlingen, Texas; Monterey, California; and Augusta, Georgia; as well additional service to 84 existing markets such as Boston, Los Angeles and New York.