ITA Airways has opened new lounges at Rome Fiumicino and Milan Linate airports to enhance the customer experience on the ground. Additionally, the airline has launched a new online newsstand, which offers a contactless reading experience to passengers waiting for their flights in the lounges, and while onboard.
The lounges at Rome Fiumicino and Milan Linate airports are open to all passengers travelling Business Class on the entire ITA Airways network, Premium and Executive members of the Volare loyalty programme and Elite Plus SkyTeam members departing to all destinations covered by ITA Airways.
Rome Fiumicino’s “Piazza di Spagna” lounge is located in boarding gate E and covers approximately 1,000 sqm with 200 seats for its guests. The lounge features rooms for private meetings, which can be booked in advance, as well as a Kid’s Lounge dedicated to younger travellers.
Milan Linate’s “Piazza della Scala” lounge is located on the first floor of the Schengen boarding area and covers an area of over 400 sqm with 54 seats for its guests.
Both lounges have been designed to showcase “the unique values and distinctive features of Italian excellence”. The light blue colour of the new ITA Airways livery welcomes passengers at the entrance to both lounges, as a symbol of “unity, cohesion and pride of the country”, representing sports and the Italian national team. The catering service reflects the excellence of Italian food and wine. There is a bar area where passengers can try a selection of Italian wines or enjoy a typical aperitivo prepared by professional barmen. The offer varies between breakfast and the full-day catering service, depending on the time of day. At the Piazza di Spagna Lounge, an interlude with hot meal is offered to passengers booked on the morning flight to New York.
Both lounges offer Wi-Fi connectivity, TV screens broadcasting daily news and a display to check flight departure times. ITA Airways is also launching the new online newsstand offered to customers both on the ground and in the air, in order to enhance their travel experience throughout their journey – from arrival at the airport to their final destination. The contactless digital reading experience, launched in partnership with ‘PressReader’, comprises a virtual room where passengers can find newspapers and magazines from all over the world. Offered as a complimentary service, the digital newsstand provides passengers with online access to preferred content from over 7,000 newspapers and magazines from 120 countries and in over 60 languages, directly from their personal devices.
Passengers can also download PressReader’s app, which allows them to download content and read it offline when there is no Wi-Fi connection.
ITA Airways says that it is working on further solutions which will offer passengers even more digital and integrated access modes.
Giovanni Perosino, Chief Marketing Officer of ITA Airways, commented: “I am very happy to announce these two great novelties that mark another step forward for ITA Airways, which was born just over 100 days ago. Both services are part of our strategy of making the customer feel at the centre of our attention thanks to a strongly personalised and detailed offer, which is further confirming our commitment to an increasingly digital and innovative company. This is just the beginning as additional important news are planned for the upcoming months.”
This year’s FTE EMEA & FTE Ancillary shows, co-located with the FTE World Airport Retailing Summit, taking place on 7-9 June in Dublin, will feature a dedicated Lounge Innovation Forum, designed to provide inspiration on what we can expect from the airport lounge in the future. Stay tuned for more information coming up in the next few weeks. Visit the FTE EMEA/FTE Ancillary website here.