Alaska Airlines has debuted Flight Pass, an innovative subscription-based travel offering that aims to provide more value and flexibility to travellers.
Flight Pass members can fly up to 24 roundtrip flights a year to the most popular routes within California, as well as nonstop service from California airports to Reno, Phoenix and Las Vegas, for a fixed monthly rate.
Annual plans start at $49 per month, allowing customers to lock in main cabin deals for a full year and rewards them with lower-than-average fares on eligible flights.
“Flight Pass builds on our mission to offer travellers the most West Coast destinations at the best value,” said Alex Corey, Managing Director of Business Development and Products for Alaska Airlines. “Our commitment to care means offering convenient and affordable options that fit our guests’ lifestyle and connect them to where they want to go. After two years of staying close to home, guests are ready to travel again and with 100 daily flights from 16 airports throughout California and between California to Reno, Phoenix and Las Vegas, Flight Pass will take them there.”
Flight Pass subscribers can choose between two annual plans – based on the best value or most flexibility – that differ only in the length of the required advanced booking time. Subscribers will receive credits deposited monthly or bi-monthly into their Flight Pass account, to be redeemed for 6, 12 or 24 nonstop trips a year to eligible destinations. Customers are still required to pay applicable government taxes and airport fees on each flight, in addition to the monthly subscription fee and nominal fare (on most flights the fare is only $0.01).
Alaska Airlines says that the initiative is in response to current travel trends, which reveal that most Americans are planning domestic travel in 2022, particularly to warm-weather and beach destinations – with some more willing to be spontaneous and flexible on future trips.
To book a trip with Flight Pass passengers need to sign up by creating an account on Alaska Airlines’ website and pick their preferred plan. The standard Flight Pass plan starts at $49 per month and requires booking at least 14 days before travel, and as early as 90 days in advance. Flight Pass Pro, which provides customers more flexibility, starts at $199 per month and allows same-day booking up to two hours before departure and as early as 90 days in advance.
Members then choose the number of roundtrip flights they would like per year—6, 12 or 24 roundtrip flights.
They can then redeem their flights, choosing from 100 daily flights connecting 13 California airports to each other and to Reno, Phoenix, and Vegas.
“Alaska Airlines is uniquely positioned to help our West Coast guests experience more with direct access to destinations near and far from our expanding hubs,” said Neil Thwaites, Regional Vice President of California for Alaska Airlines. “Flight Pass will provide more options, value and care with every trip that our guests book, while also transforming the travel experience long-term.”