Summary:
- Lufthansa launches Future Onboard Experience (FOX), starting with First Class in 2026.
- New partnership with BABOR introduces premium, personalised inflight skincare.
- Enhanced amenity kits and bespoke product selection elevate comfort and personalisation.
Lufthansa is enhancing the entire long-haul travel experience with its Future Onboard Experience (FOX). The programme will initially launch in First Class, with other travel classes following in May 2026. With FOX, passengers can look forward to a new level of travel quality.
For the new onboard experience, Lufthansa is bringing German premium skincare brand BABOR onboard. The beauty products have been curated exclusively for travellers to care for their skin in the air and beyond. First Class and Business Class travellers will now enjoy luxurious skincare of the highest standard.
“With BABOR as our new partner for our amenity kits in First and Business Class, we’re demonstrating that our commitment to premium service doesn’t stop at new seats and a new culinary concept – luxurious details like high-quality skincare make all the difference onboard,” said Michelle Mynhardt, Head of Brand Marketing and Customer Relations, Lufthansa. “Together with BABOR, we will offer our guests a unique feel-good experience above the clouds in the future.”
Starting in early May, Business Class passengers will receive a new amenity kit featuring lip balm and hand cream from the Soul & Body line. In First Class, travellers will enjoy the DOCTOR BABOR Collagen Peptide Booster Cream, one of BABOR’s most popular products.
However, the collaboration goes beyond a standard amenity kit: First Class travellers can select additional products from a completely new menu that can be tailored precisely to them and their skin’s needs. The crew then brings passengers their individually selected products directly to their seats. In addition to a revitalising eye cream, Eye Zone Patches, and a firming filler serum, a moisturising gel-cream is also available, which ensures well-cared-for skin, especially at 10,000m. The new amenity menu deliberately focuses on individual wishes and preferences, creating a uniquely personalised skincare experience.
“Lufthansa and BABOR share a special commitment to innovation, tradition, and exceptional guest experiences,” said Mirja Rousselle, Vice President of Global Marketing, BABOR. “Together, we want to turn travel into an experience that is special and personal, and for us, that includes skincare. These personal moments are especially valuable in our fast-paced world.”
With FOX, Lufthansa is investing in additional comfort, individuality, and exceptional Lufthansa Signature moments for travellers.
Hear more from Lufthansa at the co-located APEX FTE EMEA and APEX FTE Ancillary & Retailing events, taking place in Dublin on 9-11 June 2026. Anja Schuhmacher, Senior Manager Airport Experience & Partnerships, Lufthansa, is speaking in a session focused on ‘How can airports and airlines successfully scale baggage handling innovations to make a real difference across the industry? Is the time now?’ Meanwhile, Stefan Nothelfer, Senior Director, Head of Corporate Venturing & Strategic Growth, Lufthansa Innovation Hub, is participating in a session titled ‘How Agentic AI is shifting the way the aviation commercial ecosystem operates, and what the future might hold’.
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