Virgin Atlantic is the first airline to launch an app in ChatGPT, allowing customers to search and book flights with simple, natural language. This innovation builds on the airline’s digital efforts to create a seamless, personalised CX.


Virgin Atlantic is the first airline to launch an app in ChatGPT, allowing customers to search and book flights with simple, natural language. This innovation builds on the airline’s digital efforts to create a seamless, personalised CX.

Alaska Airlines and Hawaiian Airlines launch a unified mobile app, letting travellers manage bookings, check-in, and travel updates in one streamlined platform. The app preserves airline branding while enhancing overall passenger experience.

TAV Operation Services is introducing Treva, a digital platform unifying airport services for a seamless, end-to-end travel experience, initially at İzmir Adnan Menderes, Milas-Bodrum, and Ankara Esenboğa airports.
United Airlines is piloting real-time TSA security wait times in its mobile app, giving passengers greater visibility and control, while enhancing the end-to-end digital travel experience across key U.S. hubs.

Virgin Atlantic has launched a new mobile app that centralises bookings, boarding, real-time notifications and AI-powered support, helping travellers manage every step of their journey while tracking Flying Club rewards.

American Airlines is empowering customers with new app enhancements to improve disruption management, providing real-time information, personalised options and greater control when plans change.
Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE EXPO Asia, 18-19 November 2026 – Uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
United Airlines has expanded digital meal pre-ordering to United Economy, allowing travellers to select fresh meals via the airline’s website and mobile app, enhancing CX and minimising food waste.

AirAsia is enhancing its customer experience with new live call and refund tracking features on its Super App and website. The live call feature allows customers to speak directly with a human agent during their ‘Ask Bo Live Chat’ interaction.

Air New Zealand’s mobile app has undergone a complete rebuild to allow a continuous stream of new features to be added on a regular basis.

Uber has revealed plans to become a one-stop shop for end-to-end travel by adding intercity rail, coach and flight tickets to its UK app.

Air New Zealand’s mobile app has undergone a complete rebuild to allow a continuous stream of new features to be added on a regular basis.

Uber has revealed plans to become a one-stop shop for end-to-end travel by adding intercity rail, coach and flight tickets to its UK app.

As part of the partnership, AirAsia will establish a Cloud Centre of Excellence to advance its Super App vision of a co-innovation ecosystem.

The new app has been optimised with a sleek design, allowing passengers to book and manage aspects of their trip on their mobile devices.

Ryanair has launched a suite of digital customer improvements, including a new travel app assistant, self-service hub and wallet.

The new Asean Unlimited offer provides pass-holders with access to AirAsia’s international and domestic flights, as well as e-commerce delivery services.

Wizz Air has launched mobility platform WIZZ RIDE in partnership with CarTrawler, offering travellers a range of travel options through its mobile app.

Philadelphia International Airport is now offering contactless meal ordering and delivery service for passengers, in collaboration with Grab and AtYourGate.
Get Future Travel Experience news & updates sent to your inbox