FTE met with Juha Järvinen, EVP Commercial, Virgin Atlantic to discuss future plans, including the introduction of a game-changing Upper Class cabin.


FTE met with Juha Järvinen, EVP Commercial, Virgin Atlantic to discuss future plans, including the introduction of a game-changing Upper Class cabin.

The new First, Business, Premium Economy and Economy Class seats will feature the latest technology and design to offer comfort and convenience to passengers.

FTE caught up with some of the leaders in the aircraft cabin and seat manufacturing world to find out more about their visions for the future aircraft cabin.

Future Travel Experience was proud to be a Media Partner for the 13th Crystal Cabin Awards, which were presented in Hamburg on Tuesday 2 April.

The new suite will arrive on the airline’s first A350 in July and will offer features such as a flat-bed seat, personal door, Wi-Fi and 18.5-inch IFE screens.

The new cabin combines the best features of Alaska Airlines and Virgin America, along with many enhancements to improve the travel experience.
Content plans: Tour on 9th hosted by GOAA; Networking Day on February 10th
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE Expo Asia, 18-19 November 2026 – uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
The impressive new business class product features fully-flat beds, direct aisle access, on-demand dining and onboard connectivity.

JAL has made an investment of $10m in Boom and will help to refine the aircraft design and define the passenger experience for supersonic travel.

Austrian Airlines will introduce a premium economy class on all long-haul flights as part of the ‘Next Level Austrian’ project.

FTE speaks to Virgin Australia’s Ben Asmar, tangerine’s Matt Round and PriestmanGoode’s Paul Priestman to find out how they think premium cabin design will continue to evolve.

Austrian Airlines will introduce a premium economy class on all long-haul flights as part of the ‘Next Level Austrian’ project.

FTE speaks to Virgin Australia’s Ben Asmar, tangerine’s Matt Round and PriestmanGoode’s Paul Priestman to find out how they think premium cabin design will continue to evolve.

Delta has announced that it will be bringing private ‘Delta One’ suites featuring sliding doors to its business class travellers in 2017.

Gulf Air has announced that it has selected B/E Aerospace to supply the business class seating for its new Boeing 787 Dreamliner aircraft.

United Airlines says its all-new United Polaris business class product is its most significant product transformation in more than a decade.

The refitted Boeing 777-300ER features Virgin Australia’s new-look business class, premium economy and Economy Space + products.

Delta Air Lines has become the first US airline to place an order for Bombardier’s new C Series aircraft, signing up for up to 125 CS100s.
The new-look A320 cabins will feature 10-inch, HD, Internet-enabled IFE screens, 100-plus live TV channels, and in-seat power outlets and USB ports.
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