REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
American Airlines is transforming its narrowbody fleet with seatback entertainment at every seat and significantly more premium seating, combining 4K screens, connectivity and refreshed interiors to enhance CX.
Lufthansa Group is evolving Miles & More into a unified group-wide loyalty brand, with greater personalisation, a new visual identity and a stronger focus on delivering consistent customer experiences by the end of 2026.
Delta Air Lines and Amazon are partnering to deliver next-generation inflight connectivity using Leo satellite technology, enabling faster, more personalised digital experiences across the travel journey.
In this deep-dive focus, we explore how 4 airlines – Air France, All Nippon Airways, Lufthansa and Virgin Atlantic – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.
American Airlines is empowering customers with new app enhancements to improve disruption management, providing real-time information, personalised options and greater control when plans change.
With the end of 2025 fast approaching, here Future Travel Experience highlights some of our most popular original content from each of the last 12 months – from robotics and AI to inflight innovation, and much more.
At the recent APEX FTE Asia Expo 2025, Jan Takacs, Head of Design & UX, AirAsia MOVE, delivered an insightful keynote on how AirAsia’s new travel platform is fundamentally reshaping the online travel agent (OTA) space.
International Airlines Group (IAG) invited FTE for a briefing on its innovation activities. We learned how IAG will be collaborating with its partners on trials covering robotics & automation, AI & ML, and more.
Singapore Airlines has invested US$350m in the the new Boeing 787-10 Business Class and Economy Class products, which it says will “redefine travel on flights up to eight hours”.
FTE explores how Delta, Lufthansa, Air NZ, Philippine Airlines and Japan Airlines are empowering crew to enhance the in-flight experience.
Singapore Airlines has invested US$350m in the the new Boeing 787-10 Business Class and Economy Class products, which it says will “redefine travel on flights up to eight hours”.
FTE explores how Delta, Lufthansa, Air NZ, Philippine Airlines and Japan Airlines are empowering crew to enhance the in-flight experience.
Avi Mannis, Hawaiian Airlines’ SVP of Marketing, discusses the new A321neo cabins and the carrier’s end-to-end customer experience plans.
Flight attendants are using handheld devices and big data to provide the most loyal customers with a more personalised onboard experience.
Using HoloLens, data such as a customer’s preferred meal and drinks choice, onward travel plans and loyalty membership details could be displayed.
Air Canada will launch its own loyalty programme in 2020 upon the expiry of its commercial agreement with Aimia, the operator of Aeroplan.
The two parties are co-developing a “CrewTab” solution, which is being designed to enhance in-flight service delivery and increase personalisation.
Air France-KLM’s Michel Pozas Lucic discusses how personalisation, biometrics, offsite processing and AI will help to enhance customer experiences.
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