New Budapest Airport CEO focused on development, passenger experience and sustainability

Dr. Rolf Schnitzler, CEO, Budapest Airport: “As an airport, we cannot afford to ignore international megatrends; every service provider must strive to provide a ‘user experience’, which in our case is passenger satisfaction.”

The Economist recently published an updated list of the world’s most liveable cities, placing Budapest top in Eastern Europe, and it has become an attractive destination for tourists. Hungary’s strong economic growth (+5% in 2018) is also increasing the propensity for air travel. Impressively, passenger traffic has increased by 50% over the last three years and could exceed 16 million this year.

Leading Budapest Airport’s continued growth is its new CEO Dr. Rolf Schnitzler, who took the helm in August 2019 after 14 years of experience in corporate management at AviAlliance, which owns 55.44% stake of Budapest Airport.

Schnitzler told FTE: “I have known the ‘matrix’ of aviation and airport operation for nearly 15 years now, and have followed the development of Budapest Airport for more than 10 years. My legal and financial educational background, supplemented by business experience, clearly help me to take differentiated views. As Chairman of the Supervisory Board and an AviAlliance executive, I had particular insight into several airports that the group operates, and I have looked at many other airports around the globe that we considered investing in. Irrespective of this, being the CEO of an airport is a serious challenge, especially in Budapest, where we have large-scale developments ahead of us.”

Alongside the initial priorities of getting to know his team, business partners and stakeholders, Schnitzler highlights three focus points: development, passenger experience and sustainability.

“In four consecutive years from 2015 to 2018, Budapest Airport achieved double-digit passenger growth, and this trend is expected to continue,” he says. “This means that, firstly, we have to serve the increased passenger traffic, and, secondly, the increased needs as well. As an airport, we cannot afford to ignore international megatrends; every service provider must strive to provide a ‘user experience’, which in our case is passenger satisfaction. So, the next few years will not just be about the spectacular expansion of infrastructure, but also about the strengthening of the passenger focus. Regarding sustainability, well, the thing is, I was born with a ‘green heart’. Renewable energy, reduction of emissions and overall environmentally-friendly operation – there is no question that we have to operate every day with that mindset. Budapest was the first airport in Eastern Europe to achieve carbon neutrality. That’s a big achievement and, at the same time, an incentive to again become the frontrunner in getting to the next levels.”

“A positive passenger experience”

Budapest Airport is planning a series of infrastructure investments totalling €600 million by 2024.

A series of infrastructure investments totalling €600 million are planned up to 2024. “If our growth story continues – and I have no doubt that it will – we will be coming to the limits of our capacity with the current infrastructure in the not too distant future,” Schnitzler explains. “The developments must keep pace with the passenger growth going forward, and appropriately-sized infrastructure is one of the most important elements of a positive passenger experience. I cannot say much about specific plans for the moment, as we are still discussing internally, but Budapest Airport will have a new ‘face’ in every sense.”

As part of this firm focus on the passenger experience, the trial operation of self-service baggage drop-off counters began in August. Schnitzler reports very positive feedback. “The baggage check-in process is much faster and more efficient; the process itself is not more than 1-2 minutes. Moreover, passengers increasingly like to take care of things at the airport before departure themselves, so automation is a key issue. We launched another piece of technological innovation just a few days ago; laptops and other large electronic devices no longer have to be taken out of bags during security screening, because screening can now be performed like this. The new procedure has only been introduced in a few locations in Europe, so Budapest Airport is at the forefront in this development.”

Moreover, the airport announced the launch of an innovative partnership with online travel tech company to transform transfer traffic through the airport. The product, called ‘bud:connects’, is expected to bring about smooth and efficient travel for transferring passengers.

“The human factor cannot be left out”

Speaking of innovation, Schnitzler added: “We all agree that innovation is what keeps the development of virtually all sectors moving. An airport provides countless opportunities where innovation can be utilised. In most cases, developments happen in places not visible to passengers, and all that is perceptible from it, as an end result, is that security screening is faster, the check-in process is more convenient, or wayfinding within the terminal buildings is easier, for example. Digitisation and artificial intelligence are clearly important trends, but the human factor cannot be left out – precisely because of the high level of safety and security.”

Sustainability is also a priority during the development of the airport. “We would like to create long-term value and set an example to follow for the neighbouring community, passengers and partners alike,” says Schnitzler. “We’ve reduced carbon dioxide emissions per passenger by 49% over the last five years, and drinking water usage is down by 30%. This is great progress in itself, especially as we achieved this reduction during a drastic increase in passenger traffic.”

Furthermore, Budapest Airport has committed to net zero by 2050 for the carbon emissions under its control. “We will achieve this with a new sustainability strategy, which includes, for example, making waste management more environmentally-friendly, rationalising energy consumption, and supporting electro-mobility,” Schnitzler explains. “Cooperation has a key role to play here as well; as part of our GreenAirport programme, we are working with other organisations operating at the airport on implementing sustainability criteria.”

Looking ahead, Schnitzler explains that the next big thing is the further development of Budapest Airport’s infrastructure, considerably increasing the terminal capacities to meet continued strong traffic growth.

“This goes hand-in-hand with increasing connectivity by attracting even more new routes – and of course all this with the passenger in mind. The passenger experience and customer satisfaction are really the top priority for me. At the same time, Budapest’s role as a hub needs to be developed further, and we are also facing numerous challenges in sustainability. An airport never stops; we are making continuous progress.”


Comments are closed.