American Airlines expands touchless tech across DFW terminals


The trial at Dallas Fort Worth International Airport (DFW) allows customers who choose to enrol to drop their bags using biometric technology.

American Airlines is expanding a trial of touchless bag drop across most terminals at Dallas/Fort Worth International Airport (DFW). Introduced last year at DFW and Ronald Reagan Washington National Airport (DCA), the trial allows customers who choose to enrol to drop their bags using biometric technology.

The airline has also announced that it will expand the touchless technology trial to gain entrance to an Admirals Club at DFW later this year and consider additional airport touchpoints going forward.

Currently, Admirals Club lounges offer touch-free ways to read the news or enjoy magazines, which can be accessed via QR code or read.aa.com after connecting to the free Admirals Club Wi-Fi. Later this spring, American plans to introduce mobile ordering in select Admirals Club lounges.

Insights from these trials will inform future tests to create touchless waypoints throughout the entire airport experience, including a test of biometric domestic boarding in collaboration with DFW later this year.

“While fewer customers have travelled over the last year, our team used their time to go into overdrive developing, testing and implementing new ways to give customers more confidence and comfort when they travel,” said Julie Rath, Vice President of Customer Experience and Reservations. “We’re ready to welcome customers back onboard with thoughtful, touchless technology that puts more control in their hands and makes their journeys more comfortable.”


Join the baggage innovation hub for the air transport industry – low-cost, effective and productive technology realisation

Last year the FTE Baggage Innovation Working Group went from an idea to a membership of nearly 400, delivered a proof of concept, built an airport lab network and ran a face-to-face meeting alongside FTE Global in Las Vegas. Following the successful launch of the initiative, FTE is introducing the expanded BIWG for 2022. The working group brings together the most innovative and progressive baggage supply chain companies, airlines and airports from across the industry to provide a unique platform for the development of new techniques, technologies and business models to deliver tangible change in the baggage sector. It is the industry’s best networking platform for those serious about baggage.

The Baggage Innovation Working Group meets every six weeks, and is led by our industry captains including Andrew Price, Head of Baggage Transformation, FTE; Jason Odey Director, Global Baggage Excellence, Air Canada; Kevin Kleist, Emerging Trends Advisor, Southwest Airlines; Darin Juby, Director Baggage Services, Greater Toronto Airports Authority; and Idar Sørgjerd Manager, Baggage Handling Service, Technical Infrastructure & Innovations Avinor, who set the high-level agenda for each BIWG meeting. The next BIWG call will take place on 16 February, 15:00 CET and will look into the trends for the year ahead and conclusions from our latest POC around reclaim optimisation. The POC aims to develop a tool that can be used to automatically allocate baggage reclaim belts based on the arrival patterns of aircraft and their baggage loads.

Members who have already signed up for 2022 also include SITA, Collins Aerospace, Amadeus, Brock Solutions, and Owens Group. Interested in joining? Find out more and contact us for more information on our low-cost membership options.

Visit the FTE Baggage Innovation Working Group page >>   

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