American Airlines expands touchless tech across DFW terminals


The trial at Dallas Fort Worth International Airport (DFW) allows customers who choose to enrol to drop their bags using biometric technology.

American Airlines is expanding a trial of touchless bag drop across most terminals at Dallas/Fort Worth International Airport (DFW). Introduced last year at DFW and Ronald Reagan Washington National Airport (DCA), the trial allows customers who choose to enrol to drop their bags using biometric technology.

The airline has also announced that it will expand the touchless technology trial to gain entrance to an Admirals Club at DFW later this year and consider additional airport touchpoints going forward.

Currently, Admirals Club lounges offer touch-free ways to read the news or enjoy magazines, which can be accessed via QR code or read.aa.com after connecting to the free Admirals Club Wi-Fi. Later this spring, American plans to introduce mobile ordering in select Admirals Club lounges.

Insights from these trials will inform future tests to create touchless waypoints throughout the entire airport experience, including a test of biometric domestic boarding in collaboration with DFW later this year.

“While fewer customers have travelled over the last year, our team used their time to go into overdrive developing, testing and implementing new ways to give customers more confidence and comfort when they travel,” said Julie Rath, Vice President of Customer Experience and Reservations. “We’re ready to welcome customers back onboard with thoughtful, touchless technology that puts more control in their hands and makes their journeys more comfortable.”


FTE Baggage Innovation Working Groups to transform the future of baggage experience


As part of our efforts to help the industry redefine the baggage experience, Future Travel Experience has launched industry-wide Baggage Innovation Working Groups, building upon ideas forged by senior executives at the likes of Pittsburgh International Airport, Wizz Air, Bangalore International Airport Limited, AirAsia and Virgin Atlantic.

The Baggage Innovation Working Groups, kindly sponsored by Airportr, will focus on the following topics: advancing off-airport baggage collection, check-in and delivery; simplifying baggage infrastructure and processes at the airport; unlocking opportunities presented by modern baggage messaging; creating new commercial models for new baggage approaches. The first round of Zoom calls for each of the Baggage Innovation Working Groups will take place during the week commencing 13 September 2021. The forward-thinking groups will be led by expert Captains including Darin Juby, Director Baggage Services, Greater Toronto Airports Authority; Jason Odey, Director, Global Baggage Excellence, Air Canada; Idar Sørgjerd, Manager, Baggage Handling Service, Technical Infrastructure & Innovations, Avinor; Kevin Kleist, Head of Emerging Trends, Southwest Airlines; and Andrew Price, Consultant, Pegasus Aviation Advisors and previous Head of Global Baggage Operations, IATA.

Following subsequent calls, the main developments, recommendations and next steps will be presented to the industry during FTE Global+ 2021, taking place at the ARIA Resort in Las Vegas, 7-9 December, and the Working Groups will continue their work into 2022 and beyond.

Learn more and register for the first Working Group Calls   

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