Alaska Airlines and CLEAR team up to accelerate adoption of digital identity and remove friction throughout travel journey


Alaska Airlines is partnering with CLEAR – the secure identity company – with the aim of providing a friction-free travel experience with CLEAR Plus, while also accelerating the adoption of digital identity.

Alaska Airlines is partnering with CLEAR – the secure identity company – with the aim of providing a friction-free and predictable travel experience with CLEAR Plus.

Under the new partnership, Alaska Airlines’ Mileage Plan members can take advantage of a discounted rate for a CLEAR Plus membership and also receive bonus miles for a limited time. This is the first step in the partnership to accelerate the adoption of digital identity and remove friction throughout the travel journey.

“We understand from our guests how important it is for them to have the best possible experience when travelling with us, and part of that is saving time when they’re at the airport,” said Shane Jones, Vice President of Real Estate and Business Development, Alaska Airlines. “Our frequent flyers are already big fans of CLEAR Plus. With a discounted CLEAR Plus membership available to all of our Mileage Plan members, we believe more of our guests will appreciate this valuable travel benefit.”

CLEAR Plus is an opt-in programme that allows members to travel faster through security at 52 airports by verifying their identity with their eyes or fingerprint. After verification, a CLEAR Ambassador escorts members through a dedicated lane and directly to TSA physical security, saving them time waiting in line at the security checkpoint.

“CLEAR is obsessed with delivering the best customer experience, so we’re excited to provide Alaska Airlines’ Mileage Plan members with the confidence and predictability of CLEAR Plus,” said Kasra Moshkani, Executive Vice President of Operations, CLEAR. “We look forward to expanding our partnership with Alaska to continue unlocking seamless experiences for their frequent flyers from home to gate and beyond.”

CLEAR Plus is available at Alaska’s key hub airports in Seattle, San Francisco and Los Angeles.

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