The latest development in Alaska Airlines’ digital identity journey is about to land at its hub airports, thanks to its advocacy with the Transportation Security Administration (TSA). Following launches in Atlanta (ATL) and Washington D.C. (DCA) earlier this year, Alaska Airlines is bringing the TSA PreCheck Touchless ID program to travellers departing select hub airports, starting with Seattle, followed by Los Angeles and Portland.
“Using Touchless ID is going to be a game-changer for our guests as they navigate our hub airports,” said Charu Jain, Senior Vice President of Innovation and Merchandising, Alaska Airlines. “No longer needing to juggle a boarding pass and physical ID means our guests can breeze through security with just their face.”
Alaska Airlines want its customers’ travel experience to be as seamless as possible, from the time they book a ticket to when they touch down at their destination. It’s why the airline is reimagining airport lobbies with innovative technologies like electronic bag tags and automated bag drops, and why it partnered with TSA to bring Touchless ID to Seattle, Portland and Los Angeles.
Hear more from Alaska Airlines at FTE Global – the “CES of Aviation” taking place in Long Beach on 9 to 11 September 2025. Gus Naughton, Principal Software Engineer – Innovation, Alaska Airlines & Kellen Schroeter, CEO & Co-Founder, Pattern Labs, are participating in a session focused on ‘How do we leverage technology, innovation and new approaches to create Smart Ramp operations around the world and create holistic solutions to cover airline/airport/handler needs?’ with a joint presentation titled ‘What is the in-depth story behind Alaksa Airlines becoming the first airline to automate dispatch on the ramp with AI?’ Naughton is also participating in a session focused on ‘How do we now revolutionise the gate and boarding experience, and other key airport pinch-points?’ Nicole Hodges-Austin, Innovation Program Manager, Alaska Airlines, is participating in a session titled ‘Pilot stories: What are hard lessons learned, and secrets, to a successful innovation journey?’ Meanwhile, Natalie Randall, Day of Travel Experience Manager, Alaska Airlines, is participating in ‘The FTE Accessibility Symposium – let’s go above and beyond what is required’.
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