Air Canada and Club Avolta launch passenger loyalty partnership

Summary:

Air Canada’s Aeroplan loyalty programme and Club Avolta have partnered to let members earn Aeroplan points on eligible purchases at more than 900 airport retail locations.
The collaboration will expand later this year to include food & beverage purchases at Avolta’s HMSHost dining outlets, growing to nearly 1,900 participating locations across North America.
The partnership extends loyalty rewards across the passenger journey, connecting airline loyalty with airport retail and dining experiences.

Air Canada’s Aeroplan loyalty programme and Club Avolta are launching a new collaboration giving members more ways to earn points throughout their travel journey. Aeroplan members who link their Aeroplan and Club Avolta accounts through the Club Avolta app will be able to earn Aeroplan points on eligible purchases at more than 900 Avolta airport and travel retail locations. Through the partnership, members will also earn one Aeroplan point for every C$2 spent on eligible purchases in-store at participating locations operated by Avolta’s Hudson and Dufry, and when pre-ordering through Avolta’s Reserve & Collect online service and via the company’s Club Avolta app.

Later this year, the partnership will expand to Avolta’s HMSHost dining locations, allowing members to earn on eligible food and beverage purchases at casual dining restaurants, quick-service outlets, bars, and Grab & Go locations. Once fully expanded, the partnership will include nearly 1,900 participating airport retail and food & beverage outlets across North America.

“Travel starts well before the boarding gate, and we want to make more of it rewarding for our members,” said Scott O’Leary, Vice President, Loyalty and Product, Air Canada. “Our partnership with Avolta brings Aeroplan into moments that are already part of how people travel – grabbing a bite before their flight, picking up a duty free deal – creating more ways for our members to earn across the entire trip.”

Travellers who link their Aeroplan and Club Avolta accounts can also unlock access to offers, rewards, and cross-promotions across Air Canada’s global network and at Avolta’s duty free, convenience, and participating specialty retail outlets. Participating locations include major Canadian airports such as Toronto Pearson International Airport, Vancouver International Airport, Calgary International Airport, and Billy Bishop Toronto City Airport. Meanwhile, participating outlets also include major U.S. airports such as Los Angeles (LAX), San Francisco (SFO), and Chicago O’Hare (ORD).

“The Club Avolta and Aeroplan partnership represents a transformational milestone for Club Avolta as our first North American airline loyalty integration,” said Atousa Ghoreichi, Senior Vice President of Digital, North America, Avolta. “With Club Avolta, we’re enhancing the Air Canada customer journey by providing additional earning opportunities to Aeroplan Members. As our partnership grows to nearly 1,900 retail and food & beverage outlets in North America, there will be endless ways for travellers to earn.”