In this video interview at APEX FTE Asia Expo 2025, Samson Arega Bekele, Group Vice President Customer Experience, shares how Ethiopian Airlines is innovating to enhance end-to-end CX, and much more.

Content plans: Exploring new trends & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Tour on 11th hosted by GOAA; Networking Day on February 12th
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing, and the brand-new FTE Smart Ramp & Baggage Innovation Summit – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE Expo Asia, 18-19 November 2026 – uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
In this video interview at APEX FTE Asia Expo 2025, Samson Arega Bekele, Group Vice President Customer Experience, shares how Ethiopian Airlines is innovating to enhance end-to-end CX, and much more.

Ryanair and CarTrawler have entered into a new car rental partnership. Customers can enjoy exclusive rates, top-tier car rental options, and a fully integrated booking experience through Ryanair’s website and app.

United Airlines and Travelport have entered into a strategic relationship that represents a new model of collaboration between an airline and a multi-source content provider, enabling new capabilities and functionality.

In this video interview, following her participation at the recent APEX FTE Asia Expo, Ambar Franco, Vice President Customer Experience, shares how Star Alliance is laser-focused on customer experience.

Alphacomm is partnering with Avinor to offer travel eSIM directly through the airport operator’s website. The aim is to improve the travel experience with innovative, customer-centric connectivity solutions.

In this video interview, following his participation at the recent APEX FTE Asia Expo, Akuila Batiweti, Chief Customer Officer, shares how Fiji Airways is innovating to enhance end-to-end customer experience, and much more.

The recent 15th anniversary edition of APEX FTE Asia Expo opened with a headline panel that brought together three influential voices, from Changi Airport Group, Philippine Airlines and SITA, shaping the future of aviation across APAC.

2025 was a breakthrough year for the FTE Communities, now uniting 800+ organisations across the FTE Digital, Innovation & Startup Hub, the FTE Baggage Innovation Working Group, the FTE World Ancillary & Retailing Working Group.

Miami International Airport has introduced U.S. CBP’s Enhanced Passenger Processing, which leverages SITA Smart Path technology to deliver faster and more secure arrivals for U.S. citizens, enhancing the traveller experience.

Delta Air Lines has launched a new, immersive digital platform, Delta Locals, which is designed to be the future of travel planning – where technology strengthens and meets human connection, with unique insights.

Emirates and OpenAI have entered into a strategic collaboration to advance AI adoption and innovation across the airline. The collaboration will entail enterprise-wide deployment of ChatGPT Enterprise.

China Airlines and Immfly have strengthened their strategic partnership to digitise and elevate CX. The collaboration now extends to more than ten A330 aircraft that will feature Immfly’s advanced wireless IFE.

Hopper Technology Solutions has announced a new ancillary offering for airlines – ‘HTS Seat Upgrades’. The end-to-end platform allows airlines to monetise unsold inventory and enhance customer experience.

APEX FTE Asia Expo took place at the Marina Bay Sands Expo & Convention Centre on 11-12 November 2025, with the theme of ‘Accelerating Innovation’. Take a look at our visual round-up of the key highlights.

ANA, ICN, Korean Air, HND, Cathay, CAG, AirAsia, NRT, Singapore Airlines and AAHK were recognised during the FTE APAC Pioneer Awards 2025 ceremony, which took place on 11 November in Singapore.

Lufthansa Group has launched a new ‘Culinary Journey’ that makes it even easier for customers travelling with Lufthansa, SWISS and Austrian Airlines to pre-order their favourite meals and snacks.
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