Digital innovation is transforming CX, but human-centred design remains essential. In this interview, Martha Edge, Innovation & Experience Director, CLT Airport, shares her vision for more inclusive airport journeys.


Digital innovation is transforming CX, but human-centred design remains essential. In this interview, Martha Edge, Innovation & Experience Director, CLT Airport, shares her vision for more inclusive airport journeys.

Gerald R. Ford International Airport has launched the GoodMaps navigation platform, enhancing accessibility with turn-by-turn indoor wayfinding, multilingual support and emergency navigation features.

Vueling has partnered with Google Gemini to launch an AI-powered experience that transforms travellers’ favourite holiday memories into personalised digital magnets, extending customer engagement.

The New Terminal One at JFK has partnered with Tata Consultancy Services to deliver an AI-powered, digitally-enabled airport experience, combining smarter operations, lower airline costs and a more seamless passenger journey.

Hamad Airport, Qatar Airways and SITA have launched Fast Pass, enabling passengers to move through check-in, bag drop, security and boarding using facial recognition in a major step towards seamless biometric travel.

SimpliFlying Founder & CEO Shashank Nigam shares how agentic AI will fundamentally reshape airline distribution, determining which carriers reach travellers first and which offers are surfaced, or ignored, by autonomous digital agents.

In this video interview at APEX FTE EMEA and Ancillary & Retailing 2026, Vera Jakobsen, Vice President Digital, Munich Airport, shares insights into autonomous operations, AI enablement, airport operations orchestration, and much more.

Virgin Atlantic Chief Customer Officer (CMXO) & Executive Vice President Juha Jaervinen sets out a forward-looking vision for how artificial intelligence (AI) will reshape airline retailing and the end-to-end passenger experience.

SWISS is enhancing the passenger experience with digital inflight menus that allow travellers to view meal options before departure and, on eligible flights, pre-select or pre-order their preferred meal.

Iberia has launched a ChatGPT app powered by OpenAI, marking a new step in its digital transformation strategy. The tool enables customers to search, plan and book travel through more natural, conversational interactions.

Phoenix Sky Harbor International Airport has partnered with ReBokeh Vision Technologies to offer free assistive technology for low-vision travellers, supporting more independent and accessible navigation across the airport.

Southwest Airlines has partnered with Amazon Web Services (AWS) to accelerate its shift to a cloud-based, AI-enabled operating model, targeting full modernisation across its technology ecosystem by 2028.

Avelo Airlines has launched a new Disruption Assistance service powered by HTS (Hopper Technology Solutions), giving customers real-time rebooking and refund options to improve convenience and control during disruptions.

The co-located APEX FTE EMEA and Ancillary & Retailing 2026 events concluded with the FTE Innovate Awards ceremony – the industry’s definitive innovation platform. The FTE EMEA Startup Innovation Award was also presented.

Future Travel Experience has announced the winners of the FTE World Airline Ancillary and World Airport Retailing Awards 2026, as well as the airline and airport leaders from this year’s FTE Digital Transformation Power List EMEA.

Aer Lingus has signed a multi-year agreement with AISmartPlan after a successful IAGi Accelerator trial, using AI-powered maintenance planning to improve efficiency and streamline operational decision-making.
Get Future Travel Experience news & updates sent to your inbox