In this video interview, following her participation at the recent APEX FTE Asia Expo, Ambar Franco, Vice President Customer Experience, shares how Star Alliance is laser-focused on customer experience.


In this video interview, following her participation at the recent APEX FTE Asia Expo, Ambar Franco, Vice President Customer Experience, shares how Star Alliance is laser-focused on customer experience.

Alphacomm is partnering with Avinor to offer travel eSIM directly through the airport operator’s website. The aim is to improve the travel experience with innovative, customer-centric connectivity solutions.

Delta and Uber are deepening their partnership with a reimagined airport drop-off experience at LaGuardia. The collaboration aims to reshape what loyalty looks like for a more connected experience.

Abu Dhabi Airports has signed an MoU with SITA to co-develop an AI-driven Intelligent Total Airport Management platform. Capable of autonomous decision-making, it will enhance operational efficiency.

Emirates will deploy Starlink connectivity across its entire in-service fleet, beginning with Boeing 777 aircraft and completing the rollout by mid-2027. The service will be free for all customers, across all cabins.

Miami International Airport has introduced U.S. CBP’s Enhanced Passenger Processing, which leverages SITA Smart Path technology to deliver faster and more secure arrivals for U.S. citizens, enhancing the traveller experience.

Delta Air Lines has launched a new, immersive digital platform, Delta Locals, which is designed to be the future of travel planning – where technology strengthens and meets human connection, with unique insights.

Emirates and OpenAI have entered into a strategic collaboration to advance AI adoption and innovation across the airline. The collaboration will entail enterprise-wide deployment of ChatGPT Enterprise.

China Airlines and Immfly have strengthened their strategic partnership to digitise and elevate CX. The collaboration now extends to more than ten A330 aircraft that will feature Immfly’s advanced wireless IFE.

Hopper Technology Solutions has announced a new ancillary offering for airlines – ‘HTS Seat Upgrades’. The end-to-end platform allows airlines to monetise unsold inventory and enhance customer experience.

APEX FTE Asia Expo took place at the Marina Bay Sands Expo & Convention Centre on 11-12 November 2025, with the theme of ‘Accelerating Innovation’. Take a look at our visual round-up of the key highlights.

ANA, ICN, Korean Air, HND, Cathay, CAG, AirAsia, NRT, Singapore Airlines and AAHK were recognised during the FTE APAC Pioneer Awards 2025 ceremony, which took place on 11 November in Singapore.

Lufthansa Group has launched a new ‘Culinary Journey’ that makes it even easier for customers travelling with Lufthansa, SWISS and Austrian Airlines to pre-order their favourite meals and snacks.

SITA, working with easyJet, has launched a new ‘Agent App’ as part of efforts to reimagine how airports can serve passengers. The mobile tool allows ground crew to assist travellers anywhere in the terminal.

In this interview, ahead of his participation at APEX FTE Asia Expo, Jan Takacs, Head of Design & UX, AirAsia MOVE, shares how the company is driving innovation, personalisation, and a seamless experience at every touchpoint.

In this interview, ahead of his participation at APEX FTE Asia Expo 2025, Hercules Lai, Manager, Future Travel Experience, Airport Authority Hong Kong, discusses Flight Token and a truly seamless biometric journey.
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