REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
Riyadh Air and Huawei are partnering to deliver seamless, data-driven and engaging travel experiences. The focus is on next-gen digital solutions in marketing, loyalty, cloud and AI to shape the future of travel.
In this video interview at APEX FTE Asia Expo 2025, Samson Arega Bekele, Group Vice President Customer Experience, shares how Ethiopian Airlines is innovating to enhance end-to-end CX, and much more.
Ryanair and CarTrawler have entered into a new car rental partnership. Customers can enjoy exclusive rates, top-tier car rental options, and a fully integrated booking experience through Ryanair’s website and app.
United Airlines and Travelport have entered into a strategic relationship that represents a new model of collaboration between an airline and a multi-source content provider, enabling new capabilities and functionality.
In this video interview, following her participation at the recent APEX FTE Asia Expo, Ambar Franco, Vice President Customer Experience, shares how Star Alliance is laser-focused on customer experience.
Etihad Airways will deploy Viasat’s next-generation connectivity solution, Viasat Amara, across the majority of its fleet as part of its ongoing commitment to deliver a world-class guest experience.
In this video interview, following his participation at the recent APEX FTE Asia Expo, Akuila Batiweti, Chief Customer Officer, shares how Fiji Airways is innovating to enhance end-to-end customer experience, and much more.
The recent 15th anniversary edition of APEX FTE Asia Expo opened with a headline panel that brought together three influential voices, from Changi Airport Group, Philippine Airlines and SITA, shaping the future of aviation across APAC.
2025 was a breakthrough year for the FTE Communities, now uniting 800+ organisations across the FTE Digital, Innovation & Startup Hub, the FTE Baggage Innovation Working Group, the FTE World Ancillary & Retailing Working Group.
Miami International Airport has introduced U.S. CBP’s Enhanced Passenger Processing, which leverages SITA Smart Path technology to deliver faster and more secure arrivals for U.S. citizens, enhancing the traveller experience.
Delta Air Lines has launched a new, immersive digital platform, Delta Locals, which is designed to be the future of travel planning – where technology strengthens and meets human connection, with unique insights.
Emirates and OpenAI have entered into a strategic collaboration to advance AI adoption and innovation across the airline. The collaboration will entail enterprise-wide deployment of ChatGPT Enterprise.
China Airlines and Immfly have strengthened their strategic partnership to digitise and elevate CX. The collaboration now extends to more than ten A330 aircraft that will feature Immfly’s advanced wireless IFE.
Hopper Technology Solutions has announced a new ancillary offering for airlines – ‘HTS Seat Upgrades’. The end-to-end platform allows airlines to monetise unsold inventory and enhance customer experience.
APEX FTE Asia Expo took place at the Marina Bay Sands Expo & Convention Centre on 11-12 November 2025, with the theme of ‘Accelerating Innovation’. Take a look at our visual round-up of the key highlights.
ANA, ICN, Korean Air, HND, Cathay, CAG, AirAsia, NRT, Singapore Airlines and AAHK were recognised during the FTE APAC Pioneer Awards 2025 ceremony, which took place on 11 November in Singapore.
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