United Airlines has expanded digital meal pre-ordering to United Economy, allowing travellers to select fresh meals via the airline’s website and mobile app, enhancing CX and minimising food waste.


United Airlines has expanded digital meal pre-ordering to United Economy, allowing travellers to select fresh meals via the airline’s website and mobile app, enhancing CX and minimising food waste.

Virgin Atlantic has unveiled the full rollout of its innovative digital Concierge, which leverages cutting-edge AI technology to create a seamless, personalised experience with an intelligent, always-on travel companion.

flydubai has partnered with Amperity, an AI-powered customer data cloud, as part of its ongoing transformation journey, reinforcing its commitment to driving innovation and investing in enhancing CX.

FTE explores a selection of the top trends and technologies for 2026 and beyond, including agentic AI, robotics and automation, biometrics and digital identity, personalisation, immersive technologies, sustainability, and more.

The Lufthansa Group and Amadeus have entered a ground-breaking partnership to make booking, adjusting, and managing flights even easier and more intuitive. The focus is on the introduction of an ‘Order ID’.

At the recent APEX FTE Asia Expo 2025, Jan Takacs, Head of Design & UX, AirAsia MOVE, delivered an insightful keynote on how AirAsia’s new travel platform is fundamentally reshaping the online travel agent (OTA) space.

Riyadh Air and Huawei are partnering to deliver seamless, data-driven and engaging travel experiences. The focus is on next-gen digital solutions in marketing, loyalty, cloud and AI to shape the future of travel.

In this video interview at APEX FTE Asia Expo 2025, Samson Arega Bekele, Group Vice President Customer Experience, shares how Ethiopian Airlines is innovating to enhance end-to-end CX, and much more.

Ryanair and CarTrawler have entered into a new car rental partnership. Customers can enjoy exclusive rates, top-tier car rental options, and a fully integrated booking experience through Ryanair’s website and app.

United Airlines and Travelport have entered into a strategic relationship that represents a new model of collaboration between an airline and a multi-source content provider, enabling new capabilities and functionality.

In this video interview, following her participation at the recent APEX FTE Asia Expo, Ambar Franco, Vice President Customer Experience, shares how Star Alliance is laser-focused on customer experience.

Alphacomm is partnering with Avinor to offer travel eSIM directly through the airport operator’s website. The aim is to improve the travel experience with innovative, customer-centric connectivity solutions.

Delta and Uber are deepening their partnership with a reimagined airport drop-off experience at LaGuardia. The collaboration aims to reshape what loyalty looks like for a more connected experience.

Abu Dhabi Airports has signed an MoU with SITA to co-develop an AI-driven Intelligent Total Airport Management platform. Capable of autonomous decision-making, it will enhance operational efficiency.

Emirates will deploy Starlink connectivity across its entire in-service fleet, beginning with Boeing 777 aircraft and completing the rollout by mid-2027. The service will be free for all customers, across all cabins.

Etihad Airways will deploy Viasat’s next-generation connectivity solution, Viasat Amara, across the majority of its fleet as part of its ongoing commitment to deliver a world-class guest experience.
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