Virgin Atlantic has unveiled bold new upgrades, from free WiFi and an AI concierge to reimagined cabins and an all-new app, with the airline aiming to redefine personalised travel from terminal to touchdown.

Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE EXPO Asia, 18-19 November 2026 – Uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
Virgin Atlantic has unveiled bold new upgrades, from free WiFi and an AI concierge to reimagined cabins and an all-new app, with the airline aiming to redefine personalised travel from terminal to touchdown.

Iberia has introduced a dynamic boarding pass. This innovative digital solution transforms the boarding experience by offering a boarding pass capable of automatically updating in response to last-minute changes.

Lima Airport has launched its new Terminal 2, featuring Living Map’s digital wayfinding technology to streamline passenger flow. It also features location-based notifications, creating more dynamic engagement.

In this video interview, Ursula Silling, CEO, discusses how Branchspace – digital reinvented helps airlines maximise ancillary revenue, implementation of the Triplake platform, the partnership with Oman Air, and more.

United Airlines has introduced new mobile app features. With real-time updates, personalised directions, and the AI-powered ConnectionSaver, travellers can now enjoy smoother, more efficient connections.

The APEX FTE EMEA and Ancillary & Retailing 2025 events concluded with the FTE EMEA Innovate Awards ceremony – the industry’s definitive innovation platform. The FTE EMEA Startup Innovation Award was also presented.

Find out more about the innovative solutions that will be on display at FTE Dublin on 10-12 June 2025 from the industry’s most established global industry providers and our largest-ever showcase of startups.

Malaysia Airlines and Google have expanded their strategic commercial partnership, with a shared ambition to redefine travel through artificial intelligence, data-driven marketing, and innovative digital experiences.

Riyadh Air is joining forces with travel technology provider Ink Innovation, aiming to deliver a next-generation air travel experience shaped by e-commerce, cloud computing, and travellers’ expectations.

Egyptair, in partnership with SITA, is embarking on a transformative upgrade of its network infrastructure to boost operational efficiency, increase resilience, and deliver more reliable services for passengers.

In this video interview, Sean Doyle, Chairman & CEO, British Airways, discusses how AI, forecasting, optimisation and machine learning have transformed the airline’s operational performance and customer experience.

In this interview, Eric Pateman, Chief Experience Officer, Vancouver Airport Authority, discusses building a robust strategy that enhances the passenger journey while also driving non-aeronautical revenues.

Orlando International Airport is rolling out Enhanced Passenger Processing – a cutting-edge biometric system developed with U.S. CBP to streamline passenger arrivals and enhance travel efficiency.

Delta Air Lines has launched the enhanced Fly Delta app version 7.0 which provides real-time flight updates, personalised notifications, seamless travel documentation support and more for an enhanced CX.

Jazeera Airways and Hopper Technology Solutions (HTS) are partnering to introduce two fintech products on the airline’s direct channels. The aim is to offer a new level of flexibility and confidence for travellers.

British Airways CEO Sean Doyle unveiled how the airline’s £7bn transformation investment programme has seen the airline boost its operational performance to record levels.
Get Future Travel Experience news & updates sent to your inbox