The APEX FTE Ancillary & Retailing
Agentic AI Day: Diving into the Future of AI-Driven
Commerce
The Agentic AI Day at APEX FTE Ancillary & Retailing in Dublin (9-11 June) is a unique and dedicated forum where air transport industry stakeholders will explore a future in which every consumer and major business has its own AI agent, fundamentally transforming how travel is researched, purchased, and delivered.
Consumer AI agents will autonomously research options, compare offers, and procure travel products and services on behalf of their owners. At the same time, business AI agents – deployed by airlines, airports, retailers, service providers and loyalty programmes – will manage commercial strategies, generate personalised offers, negotiate with other agents, and continuously optimise revenue opportunities.
In this future of agent-to-agent commerce, traditional storefronts, static offers, and siloed data models will no longer be sufficient. Industry stakeholders must understand how AI agents will communicate, share data securely, interpret intent, and make decisions in real time, and how their own commercial systems must evolve to remain visible, competitive, and profitable.
