New Features for 2026
Explore the latest additions to APEX FTE Ancillary & Retailing, designed to help airline and airport leaders connect with peers, engage with partners and develop practical strategies to strengthen commercial performance across the end-to-end passenger journey.
FTE Marketplace
A purpose-built environment designed to help airlines and airports accelerate commercial revenue growth through every point of the end-to-end passenger experience and beyond.
- Connect with airline, airport and industry partners through curated, pre-arranged one-to-one meetings at a key point in the annual planning cycle.
- Efficiently evaluate new solutions and partnerships that support air transport revenue growth and commercial strategy.
- Explore offerings across the full commercial spectrum, including retail, fintech, loyalty, baggage services, digital identity and more.
Agentic AI Day
A dedicated forum exploring how AI agents will reshape travel commerce.
- Gain a clear understanding of how consumer and business AI agents are expected to transform retailing, merchandising and offer creation.
- Explore the implications for pricing, data sharing and commercial visibility in an AI-driven ecosystem.
- Understand the technology and commercial foundations organisations need to begin preparing for this shift.
Commercial Collaboration Playbook
The Playbook will provide a practical and proven blueprint for how air transport industry stakeholders can create a significantly bigger revenue pie for all stakeholders to share in by working in progressive new ways.
- Receive access to an executive-level Playbook focused on collaborative approaches to airline and airport revenue growth.
- Gain insight into partnership models and customer-centric strategies shaping the future of retailing.
- Available exclusively to industry executives attending APEX FTE Ancillary & Retailing 2026.
APEX FTE Ancillary & Retailing 2026 Registration
Join us in Dublin for the world’s definitive event for airline and airport commercial innovation and revenue growth.
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Book Your BoothVital Event Information
APEX FTE Ancillary & Retailing 2026 will be the world’s definitive event for airline and airport commercial innovation and revenue growth. The show will bring together global leaders in retailing, loyalty, payments, digital transformation, and ancillary strategy to explore new business models, share best practices, and unlock new commercial opportunities across the end-to-end travel experience.
- Event:
- APEX FTE Ancillary & Retailing 2026
- Date:
- – June 2026
- Location:
- RDS Dublin, Ireland