Visit APEX FTE Ancillary & Retailing 2026

Connect with the global leaders shaping the future of airline and airport retailing, loyalty, and ancillary revenue.

Register Now Book Your Booth

Attendees networking at the APEX FTE Ancillary & Retailing event in Dublin

Why Visit APEX FTE Ancillary & Retailing?

APEX FTE Ancillary & Retailing will help air transport stakeholders tap into the latest digital developments to become fully-fledged retailers. The conference and exhibition will help you forge new partnerships with airlines, airports, OTAs, technology companies, service providers, brands, and destination agents to identify new revenue streams and add value to the customer experience.

Attendees can benchmark and learn from examples of best practice in the conference, demo the latest concepts & solutions in the exhibition, and network with like-minded industry peers shaping the next wave of commercial innovation in air travel.

Who Visits?

If you are responsible for commercial optimisation, ancillary growth, merchandising, distribution, or retail strategy, you should be attending APEX FTE Ancillary & Retailing 2026.

Expect to meet senior decision-makers from:

  • Full-service and low-cost airlines
  • Airport commercial and retail teams
  • OTAs, technology providers, and payment innovators
  • Loyalty and CRM specialists
  • Travel retailers, brands, and hospitality partners

Learn more about the FTE Dublin Attendee Engagement Platform

Delegates engaging with exhibitors and speakers at APEX FTE Ancillary & Retailing 2026

Turbo-Charged Networking

Powered by our Attendee Engagement Platform – Swapcard

The personalised One-to-One Meeting System will once more be at the epicentre of the FTE Dublin show. A recent edition facilitated over 600 onsite meetings, enabling attendees to connect with key industry players shaping the future of ancillary, loyalty, and digital retailing strategies.

Attendees can use the platform ahead of the event to book meetings with airlines, airports, retailers, and tech providers that can help redefine their commercial performance and customer experience strategies.

Learn more about the FTE Dublin Attendee Engagement Platform
Delegates using the Swapcard Attendee Engagement Platform during FTE Dublin

APEX FTE EMEA and FTE Ancillary & Retailing 2023 in Numbers

A wide range of global airlines, airports, and industry stakeholders participated in the 2025 event.

Attendees by Region
Attendees by Region

650

Registrations

239

Airline Representatives

83

Airport Representatives

86

Speakers Sharing Industry Insights

55

Countries Represented

639

Meetings Facilitated via Event App

What Our Community Says

Hear directly from the airline, airport, and commercial leaders who make APEX FTE Ancillary & Retailing the world’s definitive event for airline and airport commercial innovation and revenue growth.

β€œI think it’s a great event and it’s just a great platform to discover lots of different ideas out there. We as an airline can take advantage of some of these ideas and work together with our partners to bring some of them to life. ”

Robert Carey, President, Wizz Air

β€œWe have had a wonderful experience. This is our first time exhibiting at FTE Dublin. The quality of people that we have met has been superb. It is one of the first events we have been to where there is a real social aspect to it. What FTE puts on outside of the actual conferences and exhibition is really engaging. ”

Mike Bathard, Managing Director, beSIM Global

β€œAncillary growth is imperative for all airlines, and digital is the great enabler to achieving that. However, many new collaborations must be forged between stakeholders to deliver the passenger the right offer at the right moment to enhance customer experiences and increase profitability at every stage of the passenger journey, whether that be through a mobile device or an IFE …screen. FTE is working hard, and creatively, to bring those stakeholders together to learn best practice and forge new partnerships, and I am pleased to support their efforts. ”

Juha Jarvinen, CCO, Virgin Atlantic

β€œWe very much enjoy coming to Dublin for FTE EMEA and FTE Ancillary & Retailing. We have had a good event, speaking to exactly the right people. It is everything we hoped for. The social events are of paramount importance. In the exhibition we have serious talks about business and our vision, then the social events really give a different …aspect to the event – you are able to converse with people on a different level in a more relaxed atmosphere. ”

Jasper Quak, Managing Director, BAGTAG

β€œI have been very happy being here. We have had a good audience with lots of nice meetings and relevant people. The social aspect of the event has been very nice – the opportunities have been there to meet people, and everyone has been in good spirits. The conference content has been well tailored. Will we attend again? The immediate …answer is yes. ”

Christian Baillet, CEO, SimpleVisa

β€œThe event will give us an insight on where we stand, how Covid has changed certain frameworks and should give us food for thought of how to handle the challenges in the future of the retail and F&B world. Come and join the FTE Event in Dublin and be inspired. ”

Philipp Ahrens, Senior Vice President Center Management, Vienna Airport

β€œI think the event has been very easy-going and a very warm atmosphere so it has been very easy to connect with everybody here. The programme has been very well structured with a good mix of presentations, but also I had some time to look at the expo and meet with people. The Gala Evening was very impressive. We are …also very grateful for the Ancillary Award that goes to my team. ”

Tiina Tissari, Vice President, Customer Experience and Products, Finnair

β€œIt is the second time that we have exhibited at FTE Dublin and it has been fantastic. I think the conference subjects have been really interesting and topical. The networking has been fantastic, with good conversations and good individuals to meet from across different areas of the travel sector. ”

Jennifer Koontz, Assistant Vice President European Airport Properties & Relations, Enterprise Holdings

APEX FTE Ancillary & Retailing 2026 Registration

Join us in Dublin for the world’s definitive event for airline and airport commercial innovation and revenue growth.

Register Now

Have a Question?

Our team is happy to assist with registration, exhibition, or partnership queries.

Contact Us

Book Your Booth

Showcase your retailing, loyalty, and digital commerce solutions to airline and airport leaders.

Book Your Booth

Vital Event Information

APEX FTE Ancillary & Retailing 2026 will be the world’s definitive event for airline and airport commercial innovation and revenue growth. The show will bring together global leaders in retailing, loyalty, payments, digital transformation, and ancillary strategy to explore new business models, share best practices, and unlock new commercial opportunities across the end-to-end travel experience.

APEX FTE Ancillary & Retailing 2026 Logo
Event:
APEX FTE Ancillary & Retailing 2026
Date:
– June 2026
Location:
RDS Dublin, Ireland